Is Your Advertising Take You Up or Down?

Marketing and advertising can be quite costly. However, marketing can attract customers and earn you money. So, you need to be asking yourself “is your advertising taking you up or down?”

Let’s take a quick look at three of the best ways to make sure your marketing efforts are boosting your sales revenue instead of draining your budget for nothing. 


1) Keep An Eye On Frequency Rates When Online

Advertising online can an effective way to reach a targeted audience. What you want to avoid, though, is blasting your ads multiple times to the same people. The more times the same consumer sees your ad, the more they will become annoyed by it. In fact, when the same person sees the same ad twice, the click-through-rate decreases by 8.91 percent. Seeing the same ad five times decreases the click-through-rate by 30 percent. And once they see the same ad nine times or more, the click-through-rate is cut in half. More important, the cost-per-click rate increases each time the ad is seen multiple times. This is why you need to check ad frequency  and mix up your marketing mix using other effective channels like print. 


2) Switch Up the Background

Both your online and offline marketing campaigns can benefit from switching up ad background colors. Did you know that ads with the color blue tend to make consumers feel calm? Green brings about a sense of peace, while yellow ignites a feeling of happiness and optimism. With this in mind, you need to integrate these colors into your ads based on the feelings you are trying to invoke. For example, if you are advertising massage services, then you will, of course, want your background color to be blue or green to portray a sense of peace and calm. If you’re advertising a theme park or vacation services, then using yellow in your background to bring forth feelings of happiness and excitement will be effective. 


3) Run Your Own Blog

One of the most effective and cost-efficient ways to market your business is by running your own blog. Your blog can touch on a variety of topics, including articles discussing products you sell, tips for your using products, how to get good deals on your products, and how your products can be used to make your life simpler. The important thing is to make sure you are providing content to your readers that has value.

Once readers see that you are genuinely trying to make their lives better, they will come back to read your future blog postings. More importantly, they will be enticed to share your postings with other consumers, which is an excellent way to attract and secure new customers. Even better is that running your own blog is very affordable. In fact, if you’re a decent writer, you can write your own blog postings for free. If you don’t write, you can always hire a content creator to create the content for you. 

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5 Meeting Rules You’ll Actually Want to Adopt

Written by: on April 27, 2018 @ 3:07 pm

Are meetings something that you would consider magical at your organization? No? Why not? Aren’t meetings a place to collaborate, share ideas, dream big dreams and then make things happen? Few business people would describe meetings using terms like actionable, positive, critical and focused . . . yet those are the terms that help define success [...]

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Catogories: Putting Print to Work
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4 Ways to Stop Your Team from Falling Apart

Written by: on April 24, 2018 @ 1:12 pm

There are times in every supervisor’s work life that you can feel everything going off the rails — projects don’t sync up as they should, laughter feels forced within your team, and the energy levels are low. While it may feel like everything is falling apart at the seams, and you’re not sure what you [...]

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Catogories: Putting Print to Work
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Post-Show Followup Techniques You Will Want to “Borrow”

Written by: on April 20, 2018 @ 12:30 pm

Trade shows are one of the most exhausting, yet exhilarating, ways to spend your marketing dollars. You not only get to meet with your customers face-to-face, but you can also see what your competitors are up to, get great ideas for the future, and generally feed off the energy on the show floor. However, if [...]

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Catogories: Putting Print to Work
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How to Turn Negativity into Inspiration

Written by: on April 17, 2018 @ 11:36 am

It’s easy to look at successful businesspeople and feel jealous of what they’ve accomplished. They make it look so easy that you wonder why you’re not having the same level of success in your life and career. However, what you may not see is the hundreds of times they’ve had their ideas shot down, been [...]

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Catogories: Putting Print to Work
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The Dignity of Work

Written by: on April 13, 2018 @ 12:46 pm

Down But Not Out Albert Serur was just a young man when he passed out cold in his client’s office. Only four months into his job, a previously undiagnosed heart condition might have sidelined him permanently. But Serur didn’t go down without a fight. Rather than recovering from emergency surgery at home, he hired a [...]

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Catogories: Putting Print to Work
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Stay in the Game

Written by: on April 10, 2018 @ 1:57 pm

Finding the Off Switch Do you ever lay awake at night feeling restless about work? Do you take projects home each evening or over the weekend? When the day is over, is it difficult for you to quiet your racing thoughts? You work hard. And you enjoy it. But in this mobile generation, devices meant [...]

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Here’s Why Visual Communication Works

Written by: on April 6, 2018 @ 1:54 pm

According to a recent study, the average person gets distracted in just eight seconds – although, for some people, just 2.8 seconds is enough. When you operate predominantly in the print-based marketing world, you’ve already got something of an advantage over most people: print is something tangible. It exists in the real world. People can [...]

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3 Opportunities for Better Customer Follow-up

Written by: on April 3, 2018 @ 12:19 pm

Have you ever considered an online purchase but been put off by taxes or shipping costs? That’s what a Reddit user (Doug D.) experienced when he fell in love with a sweatshirt from Archrival Clothing. Doug, a UK resident, added the item to his cart, but was disappointed to find he couldn’t get Archrival’s alluringly [...]

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Break the Rules; It’s Okay as a Market Disruptor

Written by: on March 30, 2018 @ 3:50 pm

Who are the folks who really define a market these days? It’s definitely not those companies who follow the market rules and play nice with everyone. More often than not, the key players and new leaders of the pack are the ones who are writing their own rules on how to operate, sell, and grow [...]

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