Author Archive
You Can Never Have Too Many Purchase Points
The sales funnel in a business has changed dramatically in recent years, thanks in large part to how digital and print marketing have been married together. The customer experience is now a fragmented one, and if you’re only giving your audience one opportunity to buy, you could be leaving lots of money on the table. […]
3 Gems for Small Business Owners from Jack Ma
At a recent business leader meeting put on by American Express, Jack Ma from the Alibaba Group was the guest celebrity speaker. The reason why was that Mr. Ma was invited to share a bit of his wisdom and advice, particularly to small businesses. American Express has been maintaining a campaign of supporting and driving […]
That Cranberry Drink of Yours Might be 87 Partnership Years Old
The typical perspective taught in business class is that one must compete against other similar businesses to obtain, hold onto, and grow a market share. And for that to happen, either the market must be new, or someone has to give up some of their market shares to make room for a new business. However, […]
If You’re Not Already Blogging, Now Would Be an Excellent Time to Start
Many people fail to realize just how important blogs are to a successful business because they still think about what blogs used to be. In the early days of the internet, many blogs were essentially “live journals.” If you wanted to read about what a trendy high school girl was having for lunch with her […]
Millennials Hate your Marketing — Here’s Why (and what you can do about it)
You’ve done it! You researched the young adult market, identified their buying power, and now that “just for millennials” campaign has launched and you’re waiting for the leads to roll in. But instead, nothing happens. What’s behind the lack of attention and response from this coveted age group? Adults under the age of 30 make […]
Boost Happiness Without Stress: How to Stop Multitasking
Have you ever felt as though you’re not as productive as you’d like to be, even when it seems as though you’re working all the time? Perhaps the problem is not the number of hours that you’re working, but instead, the focus that you’re bringing to each particular task. Studies have shown that multitasking can […]
How to Inspire Those Around You Like the True Leader You Were Meant to Be
Even business professionals with the best of intentions often make the mistake of assuming that solid leadership is about one thing and one thing only: delegating responsibility. You’ve worked hard your whole life and you’ve ascended through the ranks – now is the time when people should start listening to what you have to say, […]
Why Patience is One of the Most Important Qualities a Leader Can Have
The chasm between a leader and a great leader is a deep one. It is one that is often filled with qualities like clarity, decisiveness, courage, passion, and a healthy amount of humility given the circumstances. But one of the major qualities that is essential to leadership that people don’t talk about nearly enough is […]
Wish You Were More Productive? Try These 3 Tips!
Being productive means making room for the things you really want and uncovering new and innovative ways to work smarter, not harder. Thankfully, it’s a lot easier than you probably think it is. If you want to become more productive, here are a few key traits you should focus on. Take Frequent Breaks to Recharge […]
Your Willingness to Accept Feedback Will Affect All Areas Of Your Business
Many people make the mistake of assuming that feedback automatically equates to complaining. After all, people tend to not speak up about issues unless the topic reaches a boiling point, right? In reality, feedback doesn’t have to be like this at all. When given properly, feedback is constructive and can help to both reinforce what […]