Archive for August, 2015



The Quest for Quality Content in the Marketing World: Why the Need Isn’t Going Away and is Only Getting Bigger

If you have any type of Internet presence for your business at all, the chances are high you’re always searching for relevant, high-quality content to put out into the world on a regular basis. Quality content accomplishes a number of different goals. It allows you to maintain an active presence on the Web, to engage [...]

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Measure Performance and See Success

George loves fantasy football. He began playing a few years ago while still in college and has continued throughout the beginning of his professional career. Fantasy football serves as a fantastic escape for him — a great way to relax and dive into the sport he’s loved since childhood. It’s also a great way to [...]

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The Millennials: How to Use Print to Capture the Attention of the Technology-Driven Generation

Officially, a person is a millennial if they reached young adulthood sometime around the year 2000. Also commonly referred to as Generation Y, these are people who are just now becoming the age where they matter most — at least as far as marketing demographics are concerned. They’re starting to break out on their own, [...]

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Ways to Ensure Everyone Has their Favorite Type of Content

Imagine three friends walk into the local grocery store. They’re roommates in a nearby apartment building and are planning a fun get-together with their friends that night. The friends split up, each with a separate shopping list, and plan to meet up at the cash registers in half an hour. Thirty minutes later, they reconvene [...]

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Rebranding: What It Is, How You Can Do It, and What It Can Do For You

Even the strongest brands eventually go through some type of an identity crisis. Maybe the audience you’ve been targeting for all these years no longer needs the product or service you offer. Maybe you suffered a bit of a setback from a public relations perspective and are looking for a way to start fresh. Rebranding [...]

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Do You Want to Drive James Bond’s Car?

From the famous Aston Martin to the Bentley of Casino Royale, the cars of James Bond are famous enough to warrant their own Wikipedia page. Many fans who flock to the James Bond movies love salivating over these gorgeous cars and the incredible gadgets they are often outfitted with to make them even more spectacular. [...]

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Writing Thank You Cards and Keywords

Remember as a child, sitting at the kitchen table, writing thank you notes following the holidays or your birthday? The adults in your life likely had high standards for these notes as well. They wanted to see notes that expressed your gratitude and showed just how much you appreciated the gift. Those extra sentences about [...]

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The Unseen Lessons Our Teachers Taught Us

When first exploring the power of buyer personas, it’s natural to worry about the extra work and effort needed to complete the process. Fortunately, these fears are not unjustified. While it’s true you’ll need to have an intimate understanding of potential customers and what they seek from brands like yours, the investment is completely worth [...]

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Ways to Increase Your Foot Traffic at Your Convention Booth

Conventions are and always will be one of the best ways to grow your brand, build your reputation, and generate new leads and opportunities moving forward. Regardless of the type of industry you currently operate in, you won’t have to look hard to find a convention that fits your needs. Conventions aren’t only excellent networking [...]

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What a Guerrilla Marketing Campaign Looks Like Today

For small business owners, guerrilla marketing tactics have long been one of the best ways to get noticed in a crowded marketplace without breaking the proverbial piggy bank. The term “guerrilla,” in this instance, refers to a small team of professionals who are using unconventional or irregular tactics in their marketing campaigns, especially when compared [...]

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