Archive for January, 2015



How to Use Keywords to Get Attention

When it comes to developing content, few buzzwords are thrown around quite as much as “keywords.” While quality content remains by far the gold standard for SEO, keywords can be very helpful for guiding search engines and those making queries on them to relevant content on your website. Of course, figuring out what keywords to [...]

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High School Loyalty and Brand Community

There’s something about high school that inspires loyalty for decades after graduation. For an outsider looking in, it can be difficult to understand why people care so much about their past high school experiences. Whether it’s journeying hundreds of miles for a high school reunion or feeling offended when someone insults the old sports hero, [...]

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Gutenberg’s Apprentice and a New Digital Press

Peter Shoeffer, a name recognized by my brethren in the Black Art, was an apprentice and heir to the invention of Johann Gutenberg. Shoeffer became the first major printer, producing nearly 300 books in his career. This evening, I finished a novel, Gutenberg’s Apprentice; earlier today, I installed a new digital press. I drew a [...]

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The Importance of Reputation Management

Companies used to be able to control a large portion of their message through advertising. Now, thanks to digital media, online reviews, and customers doing their own research, creating and maintaining a positive image requires much more subtlety and work. The importance of a positive image Customers naturally want to do business with companies they [...]

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What Relay Teams Can Teach Us About Teamwork

Few people exemplify skill and teamwork better than a well-coached relay team. Whether at the Olympic Games or a high school track meet, the relays are often one of the most exciting events. Relay teams typically consist of four of the most highly skilled runners at a particular distance. But skill alone isn’t enough. The [...]

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Back to Basics: The ‘Why’ in Creating Valuable Content

When it comes to producing valuable content, countless marketing and business professionals will tell you that you ‘should,’ but not many delve into the ‘why.’ “You need content to bring customers to your website!” “You need content to keep up with the digital age!” “You need content because that’s what your customers seek!” These responses [...]

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What a Symphony Orchestra Can Teach Us About Harmony and Marketing

We all have some type of music we find pleasing to the ear. For some, it’s classical. Others prefer rock, hip hop, pop, or jazz. But no matter what type of music we enjoy, there’s something about a symphony orchestra that seems to draw admirers from a wide variety of musical backgrounds and tastes. An [...]

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The Role of Gamification in Marketing

For many of us, increasing visitor engagement is an important goal for the new year. Marketing today revolves around building relationships with prospective customers. When a prospective client sees you as an authority, they’re far more likely to convert and buy from you. Improving visitor engagement on your website, through social media, and in person [...]

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5 Ways to Increase Visitor Engagement in 2015

As you prepare your marketing plans for the year, one of your chief priorities should be website visitor engagement. As engagement increases, so do brand loyalty and conversions. Engagement helps page visitors begin to build a relationship with your brand. This in turn helps to increase their trust in what you have to say and [...]

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Business Lessons from Willy Wonka

The story of Willy Wonka is a classic childhood favorite that people have loved for generations. From the books to the original movie version that was adapted in 1971 to its latest incarnation in 2005, the idea of this fantastic chocolate factory has entertained and delighted children of all ages. The story follows young Charlie [...]

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