Archive for June, 2016
Mutual Respect: The Secret Ingredient When It Comes to Managing Employees
Many business leaders are still operating under the mistaken impression that the key ingredient to managing employees involves learning how to delegate responsibility. So long as you tell the right people to complete the right tasks, your business should pretty much run itself, right? Wrong. You can’t just demand that your employees dedicate a huge […]
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4 Trends Affecting Small Businesses This Year
Business owners tend to spend a lot of time searching the magic oracle (a.k.a. the internet) for answers to business growth questions. How do I get new customers? How do I get existing customers to come back? Why doesn’t my cat like me? Ok, maybe business owners don’t have issues with their cats, though the […]
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Crafting Your Brand to Communicate Your Unique Sales Proposition
Simply being the best is no longer the key to improving your bottom line. Not only is it a somewhat nebulous concept that isn’t easily quantifiable, it’s become more the status quo than anything else. Everyone selling something claims to be the best. Have you ever seen someone claim to be “second-best” in their marketing? […]
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When it Comes to Your Marketing Goals, Don’t Forget About Consumer Education
Whenever you begin to execute a marketing campaign, you’re usually trying to service a few key goals at the same time. One of your top priorities is most likely brand awareness – you don’t just want to get the word out about a product or service, but you’re also trying to position your company as […]