Archive for April, 2015
How Social Media Can Help With Market Research
Anyone who has ever worked in marketing understands the value of market research. Solid research can teach you about your intended audience and what your customers are looking for, which will allow you to grow your company and position it for success. Imagine if nearly everything you needed to know about your customer base existed […]
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Building Brand Awareness Requires a Consistent Brand Experience
Building brand awareness is one of the cornerstones of successful marketing. People need to see you as the trusted leader you know you are. Every message you put out into the world — from flyers to advertisements to the content on your website — must reinforce that core ideal. The goal is to create a […]
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Building a House, Building a Marketing Campaign
Imagine building a house. Before you saw a single board or dig the footings for your foundation, you must first finalize your blueprints. Without plans telling you what your desired result should look like, you won’t be able to accomplish very much. You also need to make sure you have the tools to accomplish the […]
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Business Lessons You Can Learn From Film and Television
Inspiration can come from many places. While it’s always important to look toward successful leaders to see what you can do to better yourself and your organization, you can also find tips in the most unlikely of places, including film and television. While certain fictional characters may seem like little more than “kids stuff” on […]
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Transparency and Authenticity: Two Keys to Marketing Success
Trust is essential to success in today’s business world. It’s not enough to offer a terrific product or service. You need to back that offering with the type of high-quality brand experience people won’t find anywhere else. Doing so doesn’t just create customers — it creates advocates. It creates a legion of followers who are […]
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How to Convince Customers You’re Worthy of Their Loyalty
Did you know that 71 percent of customers have stopped using a company because of the poor customer service they received? Did you also know that the average value of a lost customer is $243? Poor customer experiences cost companies money and seriously hurt the bottom line. No company can afford to just throw away […]
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How Does Pinterest Fit into Your Business’s Success?
Is your business on Pinterest? If not, it should be. Pinterest can have a huge impact on your company’s success. Here are three ways you can use Pinterest to your best advantage to gain more customers and increase profits: Establish Your Business as an Industry Authority Pinterest is golden when it comes to establishing your […]
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Local Marketing: The Biggest Weapon in A Mobile and Social World
Engaging with customers has always been the name of the game in marketing. Thanks to the Internet, target audiences are increasingly spread out. That isn’t to say the Internet hasn’t been a benefit to marketers. It unquestionably has. However, the Internet isn’t marketing’s final frontier. Far from it, actually. When you think about some of […]