Archive for February, 2015
How Engaging Are Your Sign-up Forms?
Take a moment to think about the forms you ask your visitors to fill out and submit when they visit your website or come to your store. These forms help convert those individuals from anonymous visitors to active leads you can contact regularly. To make that happen, you want people to feel encouraged to leave […]
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Keep Your Existing Customers Around By Improving Engagement
If you’re like many business professionals, you know that half the battle of growing your business is getting existing customers to stick around. When you provide your customers with outstanding customer service, some incredible things happen: Customers are willing to pay more, just for your service. Customers are more likely to recommend you to others. […]
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Blogging Can Be a Fantastic Promotion Tool Across Platforms
Building a successful blog is an excellent way to integrate your marketing campaigns across several platforms. Here are a few ways to use your blog to promote your business regardless of medium. With direct mail When you send direct mail, mention your blog to let people know it’s there for them to read and comment […]
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Instilling School Spirit at Your Company
Many factors go into the decision about where to attend college. While majors, location, and ranking undoubtedly hold a high place, the experience of other students and the school’s reputation also play a crucial role. Schools must strike a careful balance between providing a rigorous academic environment, while at the same time offering an enjoyable […]
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Marketing Lessons from Iconic Rock Bands
Few entities can inspire the kind of loyalty rock bands do. Think about performers like the Rolling Stones, the Grateful Dead, and Phish, to name just a few. Groups like these have entertained generations of audiences and encouraged strong followings among their most devoted fans. Sure, their music plays a large part in building and […]
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How Much Value Are You Providing Customers Online?
Imagine you’re a student struggling to understand a difficult concept in one of your classes. A friend who aced the class last semester offers to help but ends up just regurgitating the same information you already got from your notes. Frustrated, you ask if they can give you any insight that might help you better […]
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How to Build a Company Culture that Helps Marketing
As managers, we all strive to develop an atmosphere of success and teamwork. When you can develop a culture that respects those in your office and encourages success, you’ll notice many immediate benefits. Workers will become more motivated. Employees will feel valued and know the role they play in the success of the greater organization. […]
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How Much Value Are You Providing Customers Online?
Imagine you’re a student struggling to understand a difficult concept in one of your classes. A friend who aced the class last semester offers to help but ends up just regurgitating the same information you already got from your notes. Frustrated, you ask if they can give you any insight that might help you better […]
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Are You Neglecting This Valuable Source of Income?
When most people think of marketing, their minds automatically turn toward finding ways to attract new customers. In the process, they’re overlooking one key customer segment, and that could be costing them enormously. Who is this precious group? Their existing customers. Why existing customers are so critical It costs an estimated 6 to 7 times […]