Archive for October, 2015



Signs That It May Be Time to Change Your Brand

As you enter the world of business, you’re told time and again that your brand is essentially everything. It’s the first encounter that most customers have with your organization and it’s your connection to those people, particularly when it comes to establishing the type of meaningful and long-lasting relationship you need to survive. While all [...]

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

Mistakes as Vehicles to Success

Accidents and mistakes have given us many advantages that otherwise might have never come about. In fact, experimental accidents have been responsible for many of our scientific and medical advances over the past few centuries. The business world has also learned to take mistakes and failures to heart as learning experiences rather than obstacles. Our [...]

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

Guest Blogging: Fully Understanding This Marketing Best Practice

Running a marketing blog as a part of a marketing campaign is practically a requirement in today’s modern world – particularly as Google changes the very foundation of what SEO stands for on a regular basis. One of the many things that Google looks for when ranking sites is how frequently they’re updated. A steady [...]

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

Learning True Humility

True humility comes from a rejection of its opposites (pridefulness and arrogance), along with nurturing of acceptance, listening instead of speaking, and focusing more on another person than on yourself. That meaning was expressed beautifully by the ancient philosopher Confucius, with: “Humility is the solid foundation of all virtues.” One of the most popular films [...]

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

Tips for Mastering Multi-Channel Communications in Your Campaigns

You can essentially boil down the goal of any marketing campaign to one impossibly simple core concept: you’re trying to connect to your target audience and communicate a message in the most natural and organic way possible. In today’s modern environment, marketers tend to fall into two distinct camps: those who are sticking to the [...]

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

Expressions of Appreciation

“Feeling grateful or appreciative of someone or something in your life actually attracts more of the things that you appreciate and value into your life.” – Dr. Christiane Northrup Have you ever felt under-appreciated? It is unfortunately a common condition in our culture. But, we can do something to combat its ubiquity. Like so many [...]

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

Staying Relevant in a Social World Means Embracing All It Has to Offer

Despite the fact that we’re well into the 21st century at this point, there are many businesses that are truly afraid of addressing exactly what that entails for whatever reason. It is not uncommon to meet a marketer that is still relying on the tried-but-true techniques of yesteryear, while at the same time turning a [...]

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

Individuality: Use Your Voice to Emphasize What Makes You Special in a Crowded Marketplace

When you begin to create marketing materials and send them out into the world, one of the most important aspects to focus on is your voice. You can describe “voice” in marketing in many ways – from the word choices that you use to the feeling that you’re trying to unlock in your target audience. [...]

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS