Archive for July, 2014
How Babies Can Show Us the Way to Find A Niche
Like so many other expectant couples, Sarah and Mark began researching baby products right away, as soon as they found out they were expecting baby number one. They listened to advice from friends and family, and they turned to the Internet to learn more about all the options and brands available to them. Before long, […]
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Following the Leader Wherever He May Go….
One pervasive characteristic most people share is the desire to belong. Children in school often develop close-knit groups of friends as a way to satisfy this need. Even in our professional lives, the desire to be part of the crowd continues. A major component of this desire is the tendency to follow the decisions made […]
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Fishing for Customers
When little Maria wanted to learn to fish, she asked her father to take her out on the lake to teach her. Her father eagerly agreed, glad to encourage his daughter’s interest in his favorite pastime. They got two rods, a few lures, and a net, then set out around dusk. As soon as the […]
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You’re Never Too Big (or Small) to Innovate
The business world continues to adapt at an astonishing pace. Fifteen years ago, Blockbuster, Hollywood Video, and similar movie rental businesses dominated the market. Soon, however, Netflix arrived on the scene, and cable providers began offering on-demand movie options. The cost and inconvenience of having to stop at a store rather than just turning on […]
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How Customer Service Can Help or Hurt Your Marketing Efforts
Customer service just might be one of the most neglected, yet important aspects of growing a business. According to the White House Office of Consumer Affairs, it’s 6 to 7 times more costly to find a new customer than it is to retain an old one. When you consider that an estimated 89 percent of […]
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Taking an X-Ray of your Business
From the time the x-ray was invented around the turn of the 20th century, people have been fascinated by the capacity of these rays to capture what lies beneath the skin. When the technology is used by doctors, it can help determine if bones are broken, detect disorders or illnesses, or see how well a […]
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Does Your Advertising Work Together?
At first glance, the various platforms used for delivering your marketing messages couldn’t look more different. From social media to bus ads to print or radio ads, each platform has a completely different feel and intended audience. Regardless of the differences, however, it’s critical that your campaigns maintain some key consistencies across every medium. What’s […]
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Are You Attracting Quality Leads or Meaningless Site Chatter?
When it comes to marketing, the million-dollar question is: “Have we been successful in our campaigns?” No company wants to pour money into a marketing effort and get nothing in return. It’s common for marketing professionals to track numerous metrics in an effort to gauge the success of their campaigns. Unfortunately, many are monitoring the […]
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Carpe Diem: An Important Business Mantra
Recognizing and grasping the right opportunities is important in nearly every aspect of business. Taking bold action at just the right time can take a company from decent to extraordinary, from paying the bills to thriving. In some cases, success itself can hinge on a single connection or contract that opens the floodgates. If you’ve […]