Archive for June, 2014



Making Friends and Finding Customers: Using the Same Process to Find Both

Young children tend to be relatively indiscriminate when it comes to making friends. As long as the other child is remotely interested in playing the game at hand, they tend to quickly run off together at a playground. As people grow up, however, they tend to become a little more selective when it comes to [...]

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What Marketers Can Learn at the Farmers’ Market

Imagine walking into a farmers’ market. Like many other visitors making their way through the stalls, you’ve become increasingly concerned about where your food comes from and the techniques used to grow it. The farmers’ market offers you a distinct advantage because here you can actually speak with the people who grew or raised the [...]

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Marketing Your Brand to Every Palate

One of the joys of eating out as a family is the opportunity to let each person choose their own meal. For those with a bit more daring palate, that might mean trying something new. For others, it might mean ordering an old standby they know they’ll enjoy. In either case, the person is more [...]

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Management Lessons From Our Elementary School Days

Think back for a moment to your elementary school days. Chances are, some of your best memories revolve around celebrations. Whether celebrating a classmate’s birthday, a favorite holiday, an accomplishment for the class, or even the 100th day of school, everyday celebrations are an essential part of many elementary school classrooms. Why are these types [...]

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Writing an Amazing, Effective, Brilliant Press Release

What’s the first tool you turn to when you need to get the word out about a new product, service, or innovation from your business? If you’re like many small business owners, it’s probably not the press release. While some marketers have pushed the press release into the background — throwing it under the bus [...]

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Networking Tips Straight Out of High School

Back in high school, there were always a few classmates who seemed to find schoolwork effortless. They were able to easily achieve the top grades while the rest of the class struggled. As finals week rolled around, these students often found themselves inundated with requests for study help. Some would come from friends, but many [...]

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Outside the (Paper) Box: Creative, Innovative Uses for Paper

Chances are, you already know how indispensable paper is to marketing and business. But did you know that paper can — literally — save lives? Around the world, some very bright, creative people are coming up with some very innovative uses for paper that truly represent “outside the box” thinking. Here are a few of [...]

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