Archive for December, 2015



Emotion in Print Marketing: What it Means and How to Do It Properly

In some ways, the most important goal of any piece of print marketing isn’t merely to act as an educational tool for your target audience. While conveying the message of what your product or service does and why they need it is integral to the success of your campaign, it is only one small part [...]

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Getting Out of Your Own Way

Brilliant author, philosopher, and speaker Alan Watts once published his autobiographical book, In My Own Way, the title of which is a play on words with alternate meanings. An extremely independent thinker, Watts clearly did things in his own inimitable way. The clever alternate meaning is probably more common for the rest of us, where [...]

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Is Your Message Being Diluted in Your Marketing Materials?

When it comes to the marketing materials that you’re putting out into the world, there is nothing more important than the factor at the heart of it all: your message. Ultimately, the best-looking print mailer, poster, or other material in the world won’t mean a thing if you don’t have the clear, concise message in [...]

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How to Create and Amplify Desire in Your Marketing Materials

If your marketing campaign is all about telling a story (and make no mistake, it most certainly is), the most important quality that story can have is a sense of desire. When you really stop to think about it, marketing is similar to almost every other medium in that regard. If your story took the [...]

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Individualism in Thought and Action: Is it always a good thing?

Certainly, a strong sense of individualism is a valuable asset to possess. Free market capitalism is based in large part on the ability to be both clever enough and individualistic enough to see a need and meet that need in a way that no one else has done before. After all, it is the individual [...]

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Rule-Breaker or Not: Which Type of Leader are You?

“Following all the rules leaves a completed checklist. Following your heart achieves a completed you.” This quote by author Ray A. Davis may be a bit of an oversimplification, but it carries some significance, too. Some people are attracted to breaking rules and live their lives accordingly. They are typically acknowledged as either highly successful [...]

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Bridge the Gap to a Successful Resolution

In its simplest context, a bridge is a solution for getting from point A to point B. The best bridge is one that accomplishes that task with the least amount of difficulty. But bridges, even the metaphorical symbolic ones, come in all shapes and sizes. In northern India, the roots of the banyan fig tree [...]

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Daring to be Innovative

Ideas that turn the conversation on its head producing an altered perception are clearly among the most interesting. Nobel Prize winning playwright George Bernard Shaw perhaps related this concept best when he said, “The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore, all [...]

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