Archive for March, 2016
Pull Back the Curtain: Providing a Backstage Glimpse of Your Company
One of the primary objectives of any marketing campaign you run has nothing to do with selling your product or service. While these will always be important, equally necessary is your ability to sell yourself as a company. People want to know more about the people who work in your business and the values and […]
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Turning Failure Into Success – Stories of Famous Achievers and Their Failures
Every entrepreneur, and I do mean every, has had a taste of failure at one time or another. The slam-dunk business idea that landed flat. The star product that fizzled out. It happens more often than you really hear about, but to those individuals that it’s happening to, the “failures” can be seriously disheartening. If […]
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Tips for Getting Maximum Mileage Out of Your Marketing Content
Too many marketers look at the content they’re creating as “one and done.” You spend a huge amount of money designing the right print mailer, send it to all of the relevant people on your list, and then never think about it again, right? Wrong. The truth of the matter is that this content is […]
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What Are These New Facebook Reactions and What Do They Mean for My Business?
A few months ago, Mark Zuckerberg treated his staff to a movie night. The film…Pixar’s Inside Out. The Facebook staff watched in confused amazement wondering who these emotions were and more importantly, where is the big, blue and white like-button thumb? A few individuals voiced what everyone else was thinking…wouldn’t it be swell if Facebook […]
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Time Management for Entrepreneurs: Stop Killing Time and Start Investing Time
“The way we measure productivity is flawed. People checking their BlackBerry over dinner is not the measure of productivity.” – Timothy Ferriss At the end of each day, do you take stock of what you’ve done and feel as though you were constantly busy, but you can’t for the life of you figure out how […]
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Anticipation is Your Friend: The Art of Teasing a Product or Service Before a Proper Launch
All of your print marketing materials should be designed to evoke an emotional response. Most of the time when you’re marketing a product or service, your goal is to convince people to spend money on what it is that you have to offer AFTER the fact. This is time consuming and isn’t always successful, especially […]
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What Mountain Biking Can Teach You About Business Strategy
If you’ve ever been on a mountain bike and felt the exhilaration of barreling down some well-worn single-track, you’ve likely also felt the pain of crashing headfirst into a tree. You might’ve sat there dazed, thinking, “what went wrong?” while you picked the leaves out of your helmet. You were trying so hard to avoid […]
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How Social Media Changes Everything in Terms of Customer Engagement
Customer engagement has always been one of the primary contributing factors when it comes to strengthening a brand or growing a business, but this is especially true in an era where social media rules the day. The conversation between a business and its customers is more important than ever, but the actual mechanism through which […]
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Typography and Your Brand: How the Way Your Message Looks Affects the Way It Feels
As a marketer, a huge amount of your time is spent crafting the perfect message to really grab hold of the attention of your target audience in a way that they will be unable to break away from. The words that you’re using are so important that many people fail to pay enough attention to […]