Archive for March, 2015
Planning a Meal, Planning a Marketing Campaign
Imagine planning a special meal. You start by thinking about the different dishes you want to serve and how well they’ll go together. You try to choose flavors that complement each other and fit well with the occasion. You hope to create a delicious feast people will love and remember for months to come. The […]
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How to Handle Customer Complaints Effectively
Few aspects of running a business can be more frustrating — or more expected — than customer complaints. It’s impossible for even the most successful companies to please every customer every time. Knowing how to handle customer complaints effectively and professionally can improve brand reputation and turn a disgruntled customer around. Listen and acknowledge the […]
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What Gardening Can Teach You About Marketing
Spring is in the air (or at least on the calendar), and people everywhere are starting to think about their gardens for the year. While gardening might not seem to have much to do with business, in reality, it has several lessons it can teach us about running a successful marketing campaign. Here are four […]
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Take the Time to Get Positive Customer Reviews
If you’re like most business owners, you love seeing positive reviews come through your virtual door, but you don’t really go out looking for them. After all, how many customers actually respond to solicitations for reviews? Is it really worth the effort? It actually is. Consumers are depending more frequently than ever on reviews from […]
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Hitching a Ride on the Bandwagon
Have you ever wondered why most brides wear white for their weddings? The white wedding gown became common after the wedding of Queen Victoria to Prince Albert in 1840. Before that, brides would wear a variety of different colors for their big days. Women would choose blue, yellow, black, or even brown for their wedding […]
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4 Ways To Boost Your Email Success Rates
Email can be a powerful tool for reaching potential customers. After all, about 91 percent of customers have an email address they check at least one time per day. It’s a consistently reliable way for getting in touch with people who might be interested in what your company has to offer. Unfortunately, often one of […]
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Translating a Study Abroad Experience Into Business Success
Studying abroad is a popular and honored tradition for many students as they go through college. If you had the opportunity to do so, you likely reveled in the opportunity to immerse yourself in a new culture. But while you were busy learning about new cultures, you were also learning some valuable insight about business. […]
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Finding Your Niche in a Crowded Industry
The Internet has been an enormous asset when it comes to doing business. We now have the power to reach potential customers around the world. But while the Internet has given us incredible benefits, it has also produced one major drawback: competition. Thanks to the Internet, you’re likely competing with far more businesses than ever […]
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Mastering Business Strategy at the Chess Board
The game of chess has a long and storied history. Early versions were played from about the 6th century, while the modern game has been played since the mid 15th century. Even as technology advances, chess remains one of the most challenging and educational games around. It’s been used to teach military strategy and to […]