Archive for November, 2014



5 Metrics You Should Measure in Every Marketing Campaign

Measuring your marketing campaigns is the best way to determine the success of your efforts. Without accurate measurements, it’s easy to be misled by regular market fluctuations or emotions. A few key areas can help you gain important insights into how your campaigns are performing and where they can be improved. Here are five metrics [...]

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What We Can Learn From Writing Holiday Wish Lists

As the holiday season approaches, children across the country will sit down with paper and crayon in hand to spell out exactly what they hope to get during the upcoming festivities. This year, Frozen-themed toys are likely to top many lists, as are the latest video games, some popular action figures, and other toys that [...]

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How Much Personality Should You Add to Your Company Blog?

Many businesses struggle with the value of adding personality to their professional blogs. You might have heard that customers like to get to know the people behind the company brand to help build those crucial relationships, but you’ve also heard that blogs are supposed to be centered around building value for your customers. How are [...]

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How to Fix Your Call To Action

Your call to action, or CTA, is easily one of the most important parts of your website. It’s where you find new leads and convince your audience you offer something worth exploring. Whether your CTA invites people to sign up for a newsletter or download your latest ebook, all CTAs are not created the same. [...]

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Finding Your Crowd… On Social Media

Imagine you just moved to a new area. It’s a small city with a bustling population. The local college attracts many young adults to the city, especially on the weekends, while local businesses ensure the professional crowd is also well represented. Being new to the area, you want to find a place to go for [...]

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Just What the Teacher Ordered: The Business-Building Benefit Marketing Reports Provide

By the time most of us graduated from high school, we were well acquainted with researching, writing, and editing reports. College often meant more of the same. While few would list report writing as a “highlight” of their academic career, those hours spent compiling reports were not spent in vain. Sure, report writing helped many [...]

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Designing a Landing Page that Converts Customers

Landing pages are a fantastic way to convert leads into customers. A potential customer sees something that interests them. They click your call to action link or scan a QR code on an advertisement and end up on a page specifically designed to convert them. So how do you maximize the potential of your landing [...]

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3 Marketing Lessons Netflix Has Taught Us

Over the past few years, Netflix has revolutionized how people think about television and movies. As people have become increasingly disenchanted with cable options and the price of TV, Netflix has risen to become a major entertainment provider. Recently, the service has even begun producing movies and shows of its own. Whether you subscribe to [...]

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