Archive for March, 2013



Email versus Direct Mail Marketing: Which Works Better?

As more businesses and marketers have turned to email marketing, it is fair to wonder if direct mail marketing still works as effectively as it once did. Email marketing is a good way to stay in touch with customers and prospects. Just like social media marketing, it has its place in the marketing mix. However, [...]

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Should you focus on the process or the outcome?

If the economic doldrums still have you down, take action with these quick, simple, yet very effective “kick in the pants” steps for a fast turnaround. It’s no secret that you must have a process for continually bringing qualified leads into your sales funnel. This is the lifeblood of your business. Some things are out [...]

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