Archive for April, 2014



Building a Community No One Can Resist

People enjoy feeling as though they belong. It’s a part of our universal desire to form strong bonds with other people and feel connected to those around us. From student clubs to neighborhood organizations, this desire plays out across our nation in a variety of settings. This desire also has a firm place in marketing. [...]

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McDonald’s Rules the Fast Food Industry, and What You Can Learn From It

Whether you love it or hate it, chances are at some point you’ve eaten at McDonald’s. This corporation was a major cornerstone of the building of the fast food industry and is currently one of the symbols of the exportation of American culture around the world. Perhaps what is most remarkable about the success of [...]

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Top 5 Secrets of Successful Direct Mailers

Savvy marketers know that direct mail offers a cost-effective and potentially profitable marketing method — but in order to work, it must be done right! In fact, some of today’s most innovative and creative advertising is sent through the mail, according to Entrepreneur magazine. An effective direct-mail campaign can accomplish several goals, including: Generating leads [...]

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Oh, The Places You’ll Go (In Business)

Congratulations! Today is your day. You’re off to Great Places! You’re off and away! You have brains in your head. You have feet in your shoes. You can steer yourself any direction you choose. You’re on your own. And you know what you know. And YOU are the guy who’ll decide where to go. You’ll [...]

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Keeping in Touch with Your Customers — Without Annoying Them

When you’re trying to build your business, it’s easy to get caught up in the thrill of the hunt — for new customers, that is. However, as studies from the Harvard Business School show, focusing attention on existing customers and increasing retention rates by just 5% will increase your profits by 25% to 95%! Of [...]

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Picking Teams for Sports or Business: The Same Strategies Apply

Pickup games are the basis of many fond childhood memories — or nightmares, depending on who you ask. Whether the neighborhood children preferred to play games of basketball, baseball, or hockey, standing in line while waiting for the ‘captains’ to select you could be pure torture. Those with a bit of athletic prowess would eagerly [...]

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Building the Main Street of the Past Into Your Modern Business

For many of us, the idea of the small town is iconic. For some, it embodies the place where they grew up or currently live. For others, it represents more of an ideal than anything based on personal experience. In any case, quintessential small town life presents a business model we all can learn from. [...]

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Add Pinterest to Your Marketing Strategies

As a savvy business owner, you’re probably already using multiple marketing channels — such as printed media, ads, and social media sites like Facebook and Twitter — to get the word out about all that your company has to offer. But you may be overlooking one of the most popular and fastest-growing social sites of [...]

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Honest Abe, A Cherry Tree, and Running a Successful Business

Quick: Name two of the most popular historic U.S. presidents. The first names that come to mind for most people are George Washington and Abraham Lincoln. These two presidents are well known for their leadership during tumultuous times in American history. But they’re also known for their place in American folklore. Specifically, they have both [...]

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