Archive for January, 2016



Brand Awareness: Becoming Another Kleenex

In today’s world of marketing, if you are not marketing online, you are missing a very big boat. Marketing is now a science with logistics and parameters that were largely unheard of just a few years ago. However, that is not the case with the notion of brand awareness. The auto industry was probably the [...]

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Judging a Book by its’ Cover – How People Choose Products Based on Packaging

Kids and cats seem to have this well figured out. We’ve all seen or experienced first-hand the joy that kids and cats take in taking an “ordinary box” and making that product packaging into the most exciting plaything of all time. What they are instinctively telling us, without truly understanding for themselves, is this: if [...]

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Get Your Business Headed in the Right Direction in 2016

The new year is a time of many things. Oftentimes, people look at it as a way to get a “fresh start” in their personal lives and work towards the goals they may have lost sight of in the previous year. The same concept can hold true for the world of business, but only if [...]

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Data Security in 2016 and Beyond: What Your Business NEEDS To Be Prepared For

We now live in an era where the vast majority of our personal and professional lives are playing out on the Internet. This is particularly true in terms of business, where cloud-based collaboration tools and hosting providers make it easier than ever to access our mission-critical documents from any location on the planet provided you [...]

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Adaptation: The Happy Accident

One of the strange paradoxes of scientific discovery is that no matter how plodding and careful science is about most developments, some of the most astounding discoveries have occurred purely by accident. The most famous of these was the discovery of penicillin. This discovery only occurred because biologist Alexander Fleming took a vacation. Returning to [...]

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