Archive for December, 2013



Words Your Customers Love to Hear

Next time you’re creating a marketing promotion, you may want to include one of these “magic” words that customers most love to hear: Guarantee. Not only does a guarantee show confidence in your products, but it also removes the risk of trying your product, giving potential customers the added persuasion to purchase your product over [...]

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The Art of Networking

Networking is a critical part of growing any business. It’s through networking that people are able to make connections with potential customers and others in their field, which helps them grow their sphere of influence and get their name known. While many people understand the importance of networking, few people have the skills mastered that [...]

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Branding on a Budget: Four Steps for Brand Consistency

All companies can benefit from developing a consistent brand image. The brand definition and features may encompass everything from logos to color palettes to fonts, but it must be maintained consistently across marketing collateral, presentations, correspondence, and proposals. Your brand image may even influence your office décor, if you have logos or product photos as [...]

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Preparing a Sales and Marketing Plan for 2014

As the year draws to a close, many companies are preparing to review and develop their marketing plans for 2014. A solid marketing plan will articulate a vision for the company in the new year, including how the group is going to expand and what the revenue goals should be. Developing a solid plan requires [...]

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Understanding Authority: The Milgram Experiment

Back in the 1960s, Dr. Stanley Milgram conducted an experiment which was to become known as “The Milgram Experiment.” Dr. Milgram wanted to find out why so many people in Nazi Germany followed the orders of Hitler’s regime with seemingly little questioning. He surmised that either the whole country was evil or that something else [...]

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Why You Need to Call Your Leads Right Away… or Don’t Even Bother

In today’s ultra-competitive business landscape, your company is likely spending a good deal of money to generate leads and prospects for your products and services. Hopefully, these efforts are generating quality leads for your business. But what happens once those leads do contact you? You already know how important it is to follow up with [...]

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Does Your Advertising Have a Goal?

You know all about the importance of setting personal and business goals, but what about setting goals for your advertising? Such goals are also important to the success of your sales and marketing efforts. The three traditional goals of advertising are to inform, persuade, and remind. However, you should add one more goal to that [...]

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An Important Business Lesson from an 8-Year-Old Girl

There’s something undeniably different about this time of year — an almost palatable sense of wonder, excitement, joy, and possibility not always seen in our everyday routine. Amid the hustle and bustle of shopping, planning, and reconnecting with family and friends, we often find ourselves thinking back to seasons past — and forward to the [...]

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Community Care Marketing

If your business is looking for a creative way to increase name recognition and drive business, while at the same time giving back to your community and contributing to the common good, here are a few rewarding ideas to try: Distribute exclusive coupons for customers who bring a canned food donation to support the local [...]

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