Archive for September, 2015



The Value of Understanding Motivation in Marketing

Have you ever lost an entire afternoon diving into an incredible book? Despite the numerous decades that have passed since the publication of countless works of classic literature, people still manage to lose themselves in the words. They imagine themselves as a part of the plot– trying to understand the characters and their motivations. They [...]

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Backlinks: An Online Handshake

When you speak with SEO professionals, you may hear them talk about the importance of backlinks. Backlinks are when another site links to your site. These links are important because not only do they help drive traffic to your website, but they are a sign to Google that your site provides information that people appreciate [...]

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Overcoming Negativity

Irish author James Joyce once said that anything you don’t feed dies. He was talking about spirituality, but the statement applies to just about every facet of your life from your stomach to your imagination. Positive energy is something each of us benefits from in several ways. It helps generate positive feelings within us, but [...]

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Building Anticipation for a New Product or Service Through Marketing

Marketing materials that you put out into the world aren’t just a great way to introduce a new product or service to your target audience. If done properly, they can also be an invaluable way to create a huge amount of buzz and anticipation surrounding an upcoming product or service launch. That can then translate [...]

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Finding the Recipe for Successful Marketing

Sara was excited. Her grandmother had just given her the recipe for her famous peanut butter cookies, and she could not wait to make them for her friends at school. She had never been much of a cook, but she figured that with the recipe she should be ok. After all, how hard could it [...]

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How to Create a Successful Marketing Event for Your Business

If you truly want to draw attention to your business and potentially attract a whole new variety of customers, there are few better ways to accomplish this than with a great marketing event. Regardless of the type of industry that you’re in, a marketing event is a great way to get a hold of some [...]

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Wearable Devices: A New Frontier in Marketing Opportunity

Though the Apple Watch has only been available to the public for a few short months, make no mistake: wearable technology is here to stay. Not only are these devices a bold, new way to impact the lives of consumers in terms of both productivity and monitoring their health, it also represents an incredible, new [...]

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Finding Your Way in School and in Business

Imagine for a moment you’re the new kid at school. You arrive on the first day and take a few deep breaths before entering. Around you, kids are happily chatting and comparing notes from their summer breaks. From the rockers to the geeks, each and every group seeks to have a strong representation at the [...]

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