Archive for May, 2014



Color in Print Advertising: Are You Sending Hidden Messages?

A printed marketing piece — whether a brochure, flyer, catalog, or letter — contains many design components. From margin size to font, use of white space to size and type of paper, the elements that go into a printed piece require much consideration. But when it comes to color, marketers all too often make choices [...]

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What You Can Learn from a Stack of Pancakes

Everyone has comfort foods they view as the perfect meal after a long week at work, a stressful day, or even just to wake up to after a long night out with friends. These foods range from a plateful of pancakes to a bowl of homemade macaroni and cheese or Mom’s chili. Whatever the comfort [...]

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Why Choose Newsletters?

When it comes to business marketing outreach tools, it just doesn’t get much more venerable than the newsletter. In fact, some even describe the newsletter as the perfect intersection of tradition and technology. Indeed, it’s hard to top a well-designed newsletter that’s filled with useful, relevant information and thoughtful graphics and images, especially when it’s [...]

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Printing: Greener than You Think

Everyone who’s worked around printing has undoubtedly heard the same mantra at least once or twice: Save a tree — don’t print. While it’s true that climate change is a major challenge facing our nation and the world, the idea that printing is contributing to deforestation is a misconception. Research indicates that the number of [...]

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What Cities Can Teach Us About Branding

Quick, what comes to mind when someone mentions they’re going to visit New York City? What about Washington, D.C., Toronto, or Paris? Every city has something that makes it unique, even if it’s not far from other metropolitan areas. Washington, D.C., and New York are only about five hours apart, yet the two cities are [...]

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How Adventures on a Playground Affect Adventures in Business

Anyone who’s visited a children’s playground in the past few years has likely noticed stark differences from the jungle gyms of the 1970s and early 1980s. Today’s equipment is very sanitized. There are very few ways for children to possibly injure themselves. Signs clearly indicate the age appropriateness of the equipment and discourage smaller children [...]

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Business Card Marketing: Evolution of the Smallest, Most Versatile Marketing Tool

Quick: Which single piece of marketing collateral combines two old adages — “first impressions are the most important” and “a picture is worth a thousand words” — and proves them both true? It’s the trusty business card, of course! Given the wealth of information this compact little marketing tool holds and delivers in just a [...]

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Connect With Your Customers

No matter how great your product or service is — and we know it’s great — customers still make buying decisions based on emotions. Sadly, most businesses don’t strive to create that personal connection that influences buying behavior. When it comes to effective sales and marketing approaches, building relationships with customers is key. But how [...]

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