Archive for August, 2017



Millennials Hate your Marketing — Here’s Why (and what you can do about it)

You’ve done it! You researched the young adult market, identified their buying power, and now that “just for millennials” campaign has launched and you’re waiting for the leads to roll in. But instead, nothing happens. What’s behind the lack of attention and response from this coveted age group? Adults under the age of 30 make [...]

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Boost Happiness Without Stress: How to Stop Multitasking

Have you ever felt as though you’re not as productive as you’d like to be, even when it seems as though you’re working all the time? Perhaps the problem is not the number of hours that you’re working, but instead, the focus that you’re bringing to each particular task. Studies have shown that multitasking can [...]

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How to Inspire Those Around You Like the True Leader You Were Meant to Be

Even business professionals with the best of intentions often make the mistake of assuming that solid leadership is about one thing and one thing only: delegating responsibility. You’ve worked hard your whole life and you’ve ascended through the ranks – now is the time when people should start listening to what you have to say, [...]

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Why Patience is One of the Most Important Qualities a Leader Can Have

The chasm between a leader and a great leader is a deep one. It is one that is often filled with qualities like clarity, decisiveness, courage, passion, and a healthy amount of humility given the circumstances. But one of the major qualities that is essential to leadership that people don’t talk about nearly enough is [...]

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Wish You Were More Productive? Try These 3 Tips!

Being productive means making room for the things you really want and uncovering new and innovative ways to work smarter, not harder. Thankfully, it’s a lot easier than you probably think it is. If you want to become more productive, here are a few key traits you should focus on. Take Frequent Breaks to Recharge [...]

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Your Willingness to Accept Feedback Will Affect All Areas Of Your Business

Many people make the mistake of assuming that feedback automatically equates to complaining. After all, people tend to not speak up about issues unless the topic reaches a boiling point, right? In reality, feedback doesn’t have to be like this at all. When given properly, feedback is constructive and can help to both reinforce what [...]

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The Rise and Fall of Nate Silver: A Lesson in Risk Communication

Political prognosticator and analytics guru Nate Silver rose to national fame by correctly predicting elections. But in 2016, Silver joined almost every other analyst by projecting a victory for Hillary Clinton over Donald Trump. Was Silver’s good luck over? Cognitive Bias and the “Failure” of Data Actually, Silver’s estimate for the 2016 election was closer [...]

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The Art of Time-Blocking: A Simple Tip to Revolutionize Your Productivity

Most people just aren’t that good at multitasking. Trying to remain focused (and organized) is one of the most significant time wasters, especially in the life of a business professional. When you try to do too many things at the same time, you become a “Jack of all Trades, Master of None.” Just when you’re [...]

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The Quarterly Audit: Why It’s Always Good to Give Your Print Collateral a Once-Over a Few Times a Year

An opportunity that far too many people don’t take advantage of is the idea of a quarterly audit. Don’t worry; it has nothing to do with your taxes. Instead, it’s a process that you should go through a few times a year that provides you a chance to re-assess and re-evaluate. It’s a time where [...]

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