Archive for February, 2014



Turn You Competitors’ Customers into YOUR Customers

Here are a few creative ways to help turn your competitors’ customers into your own: Offer a comparison chart that focuses on reasons why customers should choose your product over the competition. For example, you may offer a standard five-year warranty, while your competitors may only offer a three-year warranty. Or perhaps they offer an [...]

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Improve the Effectiveness of your Newsletter

Newsletters have a proven track record for creating front-of-mind awareness, establishing and maintaining credibility, and publicizing an organization to the community. Here are a few tips to improve the effectiveness of your newsletter: Become a resource by including how-to articles, helpful industry tips and tricks, and links to other articles and podcasts that may be [...]

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Employee Recognition on a Budget: 5 Ways to Motivate on the Cheap

The first Friday in March is Employee Recognition Day, but you don’t have to wait until then to show your employees how much you appreciate them. Though the economy is on the upswing — finally — many employers are still feeling pinched, especially when it comes to budgeting for pay increases and other employee-motivating benefits. [...]

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Making Business Sweet: The Benefits of Delayed Gratification

Imagine taking several children, one at a time, into a room, where you’ve placed a tantalizing marshmallow on a table. You tell the children that if they can resist eating the delicious sweet sitting in front of them while you step out of the room for a few minutes, they can have two when you [...]

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Protecting Reputations in the Limelight of Social Media

Thomas Paine once said, “Reputation is much easier kept than recovered.” There are two groups who understand this better than anyone else: businesses and celebrities. Both groups spend a considerable amount of energy protecting their reputations and promoting the image they want to portray. And both groups have seen this task grow increasingly complicated thanks [...]

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How to Make Networking as Easy as Child’s Play

Networking is an important aspect of the professional world on many levels. If you own a business, you network to find more clients, meet potential connections, and even find other companies you might collaborate with on a project one day. Those searching for a job have continuously heard how critical networking can be for finding [...]

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The 9 Best Business Blogs You Should Be Reading

Ever feel like you’re missing out on the latest buzz from the business world? We get it: The sheer amount of info out there can seem overwhelming, but whether you’re a business owner, entrepreneur, or manager, it’s essential to keep up. Now, here’s the good news: We’re here to make it easy for you to [...]

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Blaze Your Own Trail to Business Success

Something interesting happens between childhood and adulthood. As children, people tend to not want others to copy them. As adults, however, we spend a considerable amount of time trying to copy those around us. We see someone with a new idea, and all we want to do is imitate their accomplishments. Someone successfully develops a [...]

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