Archive for January, 2017



Making Sense of Paper Coating: How it Affects Your Efforts and What You Need to Know

A lot has been written about the effectiveness of print marketing versus digital marketing – so much so, that we’re not going to get into it here. It’s safe to say that both have their fair share of advantages and when used effectively, can compliment one another very nicely. There is one major benefit that [...]

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New Year’s Resolutions for Your Small Business

It is a tradition of sorts to make resolutions for the New Year, such as losing weight or eating healthier. Some people also include resolutions that impact their family’s future, such as resolving to plan two family vacations this year. However, most resolutions are quickly forgotten as people fall into their habitual way of living. [...]

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The Amazing Power of Peer Pressure in Groups

When Stanley’s daughter was about five and a half, it was time for her to pick out her first bike. No surprise, she wanted something with bold colors and controls. The typical child bicycle for girls was frequently some kind of flowery motif, a princess bike, or a fairy theme. However, when Stanley brought his [...]

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Visual Marketing Content Trends to Prepare For in 2017

The new year often brings with it a time of unabashed change. Regarding visual marketing content, this seems to happen like clockwork every January as a legion of marketing professionals re-ignite their search for the “next big thing” to attract the attention of their target audience. If you want to make sure your 2017 begins [...]

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Cover Versus Text: What Paper Thickness Means For You

If you’ve ever stepped foot into a print shop or ordered a print job online, you’ve most likely been faced with what can be a daunting question: What kind of paper do you want? Then, that feeling of panic sets in, much like when you’re faced with the paper or plastic question in the checkout [...]

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How to Put Apps and Social Media to Work for You as a Business

Running a successful business today means putting social media to work for your company. Regardless of industry, a strong social media presence allows you to maximize your reach, while at the same time generate sales from other sources aside from local consumers. Whether you are launching a startup or looking to expand a current business, [...]

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Qualities That Brands With Longevity Share

In the world of business, there is perhaps no commodity more precious than longevity. Getting a brand up and off the ground is one thing – keeping it around for the long-term is something else entirely. Creating longevity will rely in large part on your marketing, although this is only one small part of a [...]

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2017 Price Change Information: USPS Marketing Mail and What You Need to Know

A new year always brings with it a variety of different changes, and it seems that 2017 will be no exception, as far as the United States Postal Service is concerned. Anyone who relies on the USPS for their direct mail marketing activities would do well to sit up and take notice, especially with regards [...]

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