Archive for January, 2013



Marketing with Email Signatures

Think about how many business emails you send each day. Now think about the email signature you’re currently using on your emails. While email signatures are commonly used as a way to identify the sender and provide important contact information, many people are missing out on the valuable opportunity to use their signature line as [...]

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The Secret to Selling to Someone Who’s Not (Yet) Ready to Buy

There was once a man named Charlie who sold insurance for a living. Charlie was a salt-of-the-earth kind of guy who enjoyed what he did. Charlie had a friend named Steve. Steve was in his late thirties and happily married, with a wife and two kids. Charlie and Steve would play the occasional round of [...]

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Lessons From the Greatest Direct Mailer of All Time

Direct mail has been a proven money maker for many years and continues to prove its worth to this day. In this age of all things digital, it’s ironic to note that many who have tired of wasting valuable time and resources with unproven tactics are once again turning to direct mail. If you’re one [...]

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Start Spreading the Word!

When it comes to making introductions, first impressions are very important. Whether you’re introducing a new business location, new employees, or even a new product or service, introductory marketing pieces are a great way to make a lasting impact. A professionally printed introductory piece can establish credibility, build report, and pique interest. However, it’s important [...]

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The Right Mindset

Many people start off the new year with high hopes and aspirations for a successful future. They dutifully set goals, make plans, state their objectives, and promise themselves that this time they’ll really stick with it. But sometimes life gets in the way and throws a curve ball (or two or three!), diverting our eyes [...]

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Local Marketing Tips

When people buy locally, the money spent in the community stays in the community to sustain local jobs, pay local tax dollars, and support local schools and organizations. It also promotes a family and community atmosphere. Here are a few creative ways to promote your business locally: Introduce yourself and spread the word about your [...]

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There is No I in This TEAM

  You may be surprised to learn that Richard Branson, the famous and sometimes brash entrepreneur, when speaking about his many companies or successful ventures, rarely mentions “I” and always refers instead to “we.” Why? Because he knows that his success has been due in large part to a team, each of whom brought a [...]

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Be a Real Partner

Business used to be much simpler. The formula for success was to provide value, convenience, and great customer service, which in turn led to referrals that became new clients. This tried and true cycle kept the business world moving forward. Somewhere along the way, however, the rules seem to have changed, and the apple cart [...]

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Spice Up How You Answer Your Phone

If you’re looking for a creative way to spread the word about new products or services or to announce an exciting special or upcoming event, it may be time to reconsider how your business answers the phone. You or your receptionist can add marketing value by simply changing what is said when answering the phone. [...]

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Are You the One?

Are you in control of your life, or does it feel like life is tossing you around like a boat in a storm? Only one person in a hundred may look ahead, picture in their mind what they want, and set a plan to work toward their goals. The other ninety-nine may think about what [...]

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