Author Archive
Why Print Marketers Excel At Resonating With an Audience
Any solid relationship, regardless of the type you’re talking about, has the core foundation of intimacy in common. This is true whether you’re talking about your relationship with your significant other, your relationship with your best friend, or even the relationship between yourself and your favorite brand. If any relationship is going to be successful, […]
The Conduit Theory in Practice – Speaker Willie Brown
Willie Brown, the former speaker of the California Assembly, never intended to have a political career when he was born. Brown was raised in a backwater town named Mineola, Texas, in 1934, a time when Texas and the South were not particularly conducive to the career dreams of African Americans. To find a better path, […]
Learn to Protect Yourself From the Inside
Kingdoms have fallen, and wars have been lost because of betrayal. Although we all desire to foster an atmosphere of trust and dependence on one another within our companies, it would be foolish to underestimate the internal risks with reports and employees in this digital age. The Case of Bradley Manning The case of Bradley […]
The Major Qualities That Separate B2B and B2C Marketing Collateral
When it comes to any marketing, the importance of taking the time to understand your audience cannot be overstated enough. Marketing is all about communication, and how can you expect to properly open up a conversation with someone if you don’t bother to learn the same language? This is especially true regarding both B2B and […]
Print Marketing: Never Underestimate the Value of Letting Someone Unplug
Technology is all around us. As recently as ten or fifteen years ago, computers weren’t quite the ever-present part of our lives that they are today. They were usually reserved for when you got home from a hard day at work or school and not something you used all day every day. Flash forward to […]
A City Built 900 Years Ago Can Teach Us a Business Lesson Today
Between the years 800 A.D. and 1130 A.D. something amazing happened in northwestern New Mexico. Without wagons or horses, no metal tools, and before the arrival of Columbus in 1492 or prairie tribes regularly migrated across the plains, a city existed in a place called Chaco Canyon. This small city (and the network of buildings […]
Why You Can Never Nurture Your Leads TOO Much
If you think that you can comfortably stop nurturing your leads as soon as they make that ever-important sale, you’re only seeing one small part of a much larger and more important picture. The fact of the matter is that you can NEVER nurture your leads too much for a variety of important reasons. Why […]
How QR Codes Can Add to the Print Experience: Best Practices You Need to Know
For years, marketers have been looking for better ways to achieve cross-media marketing. In other words, they’ve been searching for solutions that let them enjoy the benefits of both print and digital channels. Many have turned to QR codes to do precisely that. By including a QR code on a piece of print marketing, you […]
Are You Measuring Marketing Success Based on these Core Metrics?
The ultimate success of your marketing campaigns comes down to a whole lot more than just how many total sales you’ve made, or how much revenue you’re bringing in each year. Remember, that one small move in one part of your campaign will have a ripple effect that adjusts everything around it. If you want […]
Making Sense of Paper Coating: How it Affects Your Efforts and What You Need to Know
A lot has been written about the effectiveness of print marketing versus digital marketing – so much so, that we’re not going to get into it here. It’s safe to say that both have their fair share of advantages and when used effectively, can compliment one another very nicely. There is one major benefit that […]