Author Archive
You Shouldn’t Fear Your Competitors. You Should Learn From Them.
As is true in most industries, there are days where it probably seems like every time you turn around you’ve got some new competitor to deal with. Your market space was already a tight one – now you’ve got to worry just as much about the companies that are vying for the same market as […]
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Why You Should STOP Checking Your Email First Thing in the Morning
Thanks to smartphones and other types of mobile devices, we’re more connected to the world around us than ever before. This certainly has both its advantages and disadvantages. On the one hand, it’s never been easier to get more done while on-the-go. You can be just as productive in your office as you can be […]
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Best Practices For Integrating Your Remote Workforce
As technology continues to evolve, so do the lives we lead – both personally and professionally. According to one study conducted by Gallup, nearly 43% of employees in the United States spent at least some time working remotely in 2016 – a significant 4% jump from just a few years earlier in 2012. Remote work […]
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Send Me All the Shoes You’ve Got!
A growing shoe company sought to stretch their global influence, sending their first salesman to Asia to set up shop. After several days, he sent this dire message: “Bring me back immediately, you’ve made a terrible mistake. People in this village never wear shoes.” Months later, an enthusiastic associate asked for the opportunity to lead […]
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Why Developing Good Leaders is Critical to Your Business’ Success
Regardless of the type of business you’re running or even the industry that you find yourself operating in, everyone knows that quality leadership is essential. It’s equally essential for you to realize that leadership doesn’t begin and end with whoever’s name is on the door. Experience goes a long way, but the type of raw, […]
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From Survival to Full Bloom
Eliza Blank was tired of the gloomy atmosphere in her cramped New York apartment. Eliza began dabbling with houseplants, and her passion quickly bloomed into a budding small business. In 2012, Blank launched “The Sill” to bring color and hope to stale Manhattan apartments, equipping new “parents” by transforming certified plant killers into botanical aficionados. […]
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The No Tears Guide to Letting Someone Go
Having to terminate an employee is never fun. Even if you’ve had to execute this task hundreds of times over the course of your career, it never gets easier. Everyone understands how devastating and humiliating it can be to lose a job and, as a leader, you must find a way to handle the dismissal […]
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A Blockhead Digital Character Shows 4 Ways to Do Marketing Right
Stampy Longnose. It’s not the kind of name that immediately translates visions of millionaire status or successful CEO personas leading fast-moving, highly successful companies. However, this moniker represents one of the most prolific and successful YouTube operations based on the concept of entertaining kids with Minecraft stories and humor all while generating real-time dollars in […]
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Customer Service in Action – A Personal Touch
Customer service is never more important than when something goes wrong. Your actions can either win your customer back, or it can cost you that customer for life. Nobody knows this better than Amazon, who has built a massive reputation for fast and reliable order fulfillment. Through their consistent excellence, they’ve completely changed the retail […]
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Branded Promotional Products Make a HUGE Marketing Impact
People love free stuff; they always have, they always will. This is why branded promotional products are so effective. It doesn’t even necessarily matter what “it” is. So long as it’s free, people are going to come running. Choosing the right type of promotional products can have a huge marketing impact because of their longevity […]