Author Archive
Tips for Mastering Multi-Channel Communications in Your Campaigns
You can essentially boil down the goal of any marketing campaign to one impossibly simple core concept: you’re trying to connect to your target audience and communicate a message in the most natural and organic way possible. In today’s modern environment, marketers tend to fall into two distinct camps: those who are sticking to the […]
Expressions of Appreciation
âFeeling grateful or appreciative of someone or something in your life actually attracts more of the things that you appreciate and value into your life.â â Dr. Christiane Northrup Have you ever felt under-appreciated? It is unfortunately a common condition in our culture. But, we can do something to combat its ubiquity. Like so many […]
Staying Relevant in a Social World Means Embracing All It Has to Offer
Despite the fact that we’re well into the 21st century at this point, there are many businesses that are truly afraid of addressing exactly what that entails for whatever reason. It is not uncommon to meet a marketer that is still relying on the tried-but-true techniques of yesteryear, while at the same time turning a […]
Individuality: Use Your Voice to Emphasize What Makes You Special in a Crowded Marketplace
When you begin to create marketing materials and send them out into the world, one of the most important aspects to focus on is your voice. You can describe “voice” in marketing in many ways – from the word choices that you use to the feeling that you’re trying to unlock in your target audience. […]
The Value of Understanding Motivation in Marketing
Have you ever lost an entire afternoon diving into an incredible book? Despite the numerous decades that have passed since the publication of countless works of classic literature, people still manage to lose themselves in the words. They imagine themselves as a part of the plot– trying to understand the characters and their motivations. They […]
Backlinks: An Online Handshake
When you speak with SEO professionals, you may hear them talk about the importance of backlinks. Backlinks are when another site links to your site. These links are important because not only do they help drive traffic to your website, but they are a sign to Google that your site provides information that people appreciate […]
Overcoming Negativity
Irish author James Joyce once said that anything you don’t feed dies. He was talking about spirituality, but the statement applies to just about every facet of your life from your stomach to your imagination. Positive energy is something each of us benefits from in several ways. It helps generate positive feelings within us, but […]
Building Anticipation for a New Product or Service Through Marketing
Marketing materials that you put out into the world aren’t just a great way to introduce a new product or service to your target audience. If done properly, they can also be an invaluable way to create a huge amount of buzz and anticipation surrounding an upcoming product or service launch. That can then translate […]
Finding the Recipe for Successful Marketing
Sara was excited. Her grandmother had just given her the recipe for her famous peanut butter cookies, and she could not wait to make them for her friends at school. She had never been much of a cook, but she figured that with the recipe she should be ok. After all, how hard could it […]
How to Create a Successful Marketing Event for Your Business
If you truly want to draw attention to your business and potentially attract a whole new variety of customers, there are few better ways to accomplish this than with a great marketing event. Regardless of the type of industry that you’re in, a marketing event is a great way to get a hold of some […]