Author Archive
Are You Using Keywords Correctly
When it comes to search engine optimization, few topics are as popular as the use of keywords. To hear some people describe it, keywords are the secret to success; if you just use specific keywords in your text enough, people will flock to your website. But think about the last time you read something that […]
Building a Championship Team at Work
Postseason baseball is in full swing. After six months and 162 games, only a handful of teams have earned a chance at becoming World Series champions. Putting together a championship-quality roster is no easy task. Tryouts, trades, drafts, and injuries all play a part in the process. Teams must find the right mix of players […]
Do You Know Who You’re Talking To?
When you sit down to develop marketing materials, you know you’re trying to reach potential customers. If you’re unclear who that might be, however, you could find yourself wasting time, energy, and money. Taking the time to develop your official ‘buyer persona’ can make the task of figuring out how to reach these potential customers […]
How Football Can Help Us Build and Grow Our Business
With football season now in full swing, fans across the country are watching their favorite teams fight for a shot at postseason glory. Football is a sport that requires athletic prowess, analytical skill, and a considerable amount of strategizing. As such, there are many lessons we can apply to the business world. Here are just […]
Applying the Lessons You Learned During Your First Weeks of College
Imagine it’s your first day of college. You enter campus, not knowing anyone. You find your way to your dorm room and review your class schedule and campus map to try and figure out where you need to go. You listen to the chatter of hundreds, if not thousands of new classmates outside your door. […]
Make Magic Happen with Aligned Sales and Marketing Teams
When your sales and marketing teams work together and are aligned in their goals and strategies, amazing things can happen for your organization. Studies have shown that companies with marketing teams and sales teams that work well together see as much as a 20 percent increase in annual revenue growth, and no one can afford […]
Business Lessons From The Great Gatsby
The Great Gatsby is considered an American classic. Its recent film adaptation starring Leonardo DiCaprio has only increased its popularity. Few students in North America made it through high school without reading the book, and the film only helped to bring the images of decadence to life. F. Scott Fitzgerald’s story takes place on Long […]
How to Say No to a Client
The idea of saying ‘no’ to a client can seem counter-intuitive. You’re trying to grow your business, after all. But there are times when speaking up and turning down a request or deciding not to work on a particular project might be good for your company’s long-term growth. The key is learning how to gauge […]
Is Traditional Outbound Marketing Dead?
For those who like to believe all the hype, it’s easy to think that outbound marketing is dead. After all, it’s rare to hear about marketing experts extolling the importance of direct mail. Instead, they’re usually talking about website conversion rates and developing content that will appeal to the reader. Don’t fall into this trap. […]
5 Ways To Get People To Pay Attention to Your Content
When it comes to writing marketing content for a company, few things are more frustrating than working hard to develop pieces only to have them largely overlooked. We’ve all been there: you write something you think is fantastic and eagerly watch your site statistics, only to see your content fail to give you the expected […]