Author Archive
What Marketers Can Learn at the Farmers’ Market
Imagine walking into a farmers’ market. Like many other visitors making their way through the stalls, you’ve become increasingly concerned about where your food comes from and the techniques used to grow it. The farmers’ market offers you a distinct advantage because here you can actually speak with the people who grew or raised the […]
Marketing Your Brand to Every Palate
One of the joys of eating out as a family is the opportunity to let each person choose their own meal. For those with a bit more daring palate, that might mean trying something new. For others, it might mean ordering an old standby they know they’ll enjoy. In either case, the person is more […]
Management Lessons From Our Elementary School Days
Think back for a moment to your elementary school days. Chances are, some of your best memories revolve around celebrations. Whether celebrating a classmate’s birthday, a favorite holiday, an accomplishment for the class, or even the 100th day of school, everyday celebrations are an essential part of many elementary school classrooms. Why are these types […]
Writing an Amazing, Effective, Brilliant Press Release
What’s the first tool you turn to when you need to get the word out about a new product, service, or innovation from your business? If you’re like many small business owners, it’s probably not the press release. While some marketers have pushed the press release into the background — throwing it under the bus […]
Networking Tips Straight Out of High School
Back in high school, there were always a few classmates who seemed to find schoolwork effortless. They were able to easily achieve the top grades while the rest of the class struggled. As finals week rolled around, these students often found themselves inundated with requests for study help. Some would come from friends, but many […]
Outside the (Paper) Box: Creative, Innovative Uses for Paper
Chances are, you already know how indispensable paper is to marketing and business. But did you know that paper can — literally — save lives? Around the world, some very bright, creative people are coming up with some very innovative uses for paper that truly represent “outside the box” thinking. Here are a few of […]
Color in Print Advertising: Are You Sending Hidden Messages?
A printed marketing piece — whether a brochure, flyer, catalog, or letter — contains many design components. From margin size to font, use of white space to size and type of paper, the elements that go into a printed piece require much consideration. But when it comes to color, marketers all too often make choices […]
What You Can Learn from a Stack of Pancakes
Everyone has comfort foods they view as the perfect meal after a long week at work, a stressful day, or even just to wake up to after a long night out with friends. These foods range from a plateful of pancakes to a bowl of homemade macaroni and cheese or Mom’s chili. Whatever the comfort […]
Why Choose Newsletters?
When it comes to business marketing outreach tools, it just doesn’t get much more venerable than the newsletter. In fact, some even describe the newsletter as the perfect intersection of tradition and technology. Indeed, it’s hard to top a well-designed newsletter that’s filled with useful, relevant information and thoughtful graphics and images, especially when it’s […]
Printing: Greener than You Think
Everyone who’s worked around printing has undoubtedly heard the same mantra at least once or twice: Save a tree — don’t print. While it’s true that climate change is a major challenge facing our nation and the world, the idea that printing is contributing to deforestation is a misconception. Research indicates that the number of […]