Author Archive
Building the Main Street of the Past Into Your Modern Business
For many of us, the idea of the small town is iconic. For some, it embodies the place where they grew up or currently live. For others, it represents more of an ideal than anything based on personal experience. In any case, quintessential small town life presents a business model we all can learn from. […]
Add Pinterest to Your Marketing Strategies
As a savvy business owner, you’re probably already using multiple marketing channels — such as printed media, ads, and social media sites like Facebook and Twitter — to get the word out about all that your company has to offer. But you may be overlooking one of the most popular and fastest-growing social sites of […]
Honest Abe, A Cherry Tree, and Running a Successful Business
Quick: Name two of the most popular historic U.S. presidents. The first names that come to mind for most people are George Washington and Abraham Lincoln. These two presidents are well known for their leadership during tumultuous times in American history. But they’re also known for their place in American folklore. Specifically, they have both […]
Social Media: American Idol for Small Businesses?
For thirteen years, American Idol has entertained the country by bringing would-be singers to the center stage and giving them a fair shot at becoming the superstars they believe they can be. Countless people have auditioned before a panel of very strict judges. Out of the masses, one singer rises to the top to win […]
Don’t Overlook SMS: Why Your Marketing Strategies Should Incorporate Text Messaging
Mobile text messaging, also known as SMS (for short message service), may just represent the next frontier in mobile marketing. Why? More than 4 billion people worldwide — and 75 percent of Americans — regularly send and receive text messages. With the recent announcement that social media giant Facebook is acquiring WhatsApp — an SMS […]
Being the Apple of the Industry
When it comes to technology, few companies have enjoyed the branding success of Apple. In certain circles, they’ve cast themselves as the industry standard. Customers across the country line up for days to be the first to buy their latest products, even if their latest phone has only minor improvements over the previous one. Apple’s […]
Improve Customer Loyalty
It’s far more cost-effective to retain existing customers than it is to attract new ones. Here are a few tips to increase customer retention rates by improving your customer loyalty: Mail personalized thank you cards showing your appreciation for recent purchases or interest in your products and services. Create a customer loyalty program that offers […]
Building a Strong Foundation
If you sit down with nearly any preschooler, they can probably tell you the story of the three little pigs. According to the story, there once were three pigs. Each set out to build themselves a home. The first built his home out of straw. He was done very quickly because of the material he […]
All Brochures are NOT Created Equal
When it comes to marketing your business, professionally printed brochures are a great way to build credibility, while also telling your story. Here are a few tips to help you create successful, sales-building brochures: Focus on your audience and their needs. List benefits your customers will receive by choosing your product. Design an appealing cover […]
Increase Awareness About Your Products
One of the biggest reasons many people don’t buy quality products from businesses is because they simply aren’t aware of what products are offered. Here are a few ways to increase awareness about your products and services: Consider creative marketing avenues you haven’t tried before. These may include table tents, lumpy direct mailers, door hangers, […]