Author Archive
Promises to Keep
In his classic poem, “Stopping by Woods on a Snowy Evening,” Robert Frost speaks of taking a moment to watch the snow collect on the trees along a dark lane, presumably on his way to somewhere important. He closes with these lines: The woods are lovely, dark and deep. But I have promises to keep. […]
Times They are a Changin’
If your business is planning to rebrand itself (whether through a name change, a new logo, a business merger, or some other means), remember the name and/or logo is not the only thing that changes. Rebranding can be a large-scale operation that involves effort from multiple departments. While your to-do list may seem endless, here […]
Why Authenticity is the Key to Growing Your Business
When it comes to content marketing, you can try all the advertising, promotional, and PR ploys, but authenticity remains key. What is authenticity, you might ask? Simply stated, it means staying true to your business values: who you are, who you serve, and what you do. It may sound like a no-brainer, but very few […]
How to Produce Stellar Ad Copy in the Post-PC Era
These days, the Internet has asserted its ubiquity on everything from social media and e-commerce to the way consumers communicate and get information. That said, printing and paper-based marketing are still strong — and that’s not about to change anytime soon. In this context, it’s either you adapt your ad copy to a mix of […]
We Guarantee It!
What benefit is a guarantee if nobody knows about it? Not only does a guarantee show confidence in your products and offer peace of mind to customers, but it may also give potential customers added incentive to purchase your product over another. A guarantee can be printed as a standalone certificate, added to a label, […]
Does it Make Economic Sense to Buy Locally in This Internet Age?
Much has been written about the advantages of shopping and buying products online or from big box retailers. But does buying locally offer any benefits the Internet and big box stores can’t match? Saving a few dollars by buying online is a given in many product categories. Amazon has becomes a household name by selling […]
Does Giving Away Products Bring Business?
The idea of giving away free trials and samples of products or services has been around for many years. From high-tech software companies to sidewalk food vendors, it’s a strategy that has continued to prove its value through the years. Even after taking into account the associated costs, the ROI has proven attractive for many […]
Spice up your Coupons!
In today’s competitive business market, a 10 percent off coupon is rarely enough enticement to convince customers to purchase from you versus your competitor. Here are a few creative ideas to spice up your coupons: Offer something for free or a “buy one-get one” on a popular item. Customers love these types of deals, and […]
Your Competition Wants Your Customers
Competition is a part of business life. Some would argue that competition forces businesses to strive to get better at what they do for the fear of losing customers to rivals. Losing a few customers periodically is inevitable. However, losing too many (especially your best customers) must be avoided at all costs. For most businesses, […]
Why You Need Rituals in Your Business
If you’ve been in your business for any length of time, you’ve probably fallen into a routine set of habits that take up parts of every day. The dictionary defines a habit as “an acquired behavior pattern regularly followed until it has become almost involuntary.” Sound familiar? You probably arrive at your office a certain […]