Author Archive
How Success Breeds Confidence
Elon Musk is an entrepreneur who has been in the news recently but someone you may not know much about. He started his entrepreneurial career at the ripe old age of 12 by creating a simple video game and selling it for a profit. Since that early success, he has gone on to found Paypal […]
Does Your Business Have Religion?
Tom Watson, Sr., the legendary leader of IBM, reportedly said that in order for a company to become truly great, it needs religion. The kind of religion Watson was referring to is the idea that a great company needs to have core beliefs. It needs to have a unifying message that all employees adhere to. […]
Does Your Business Have Religion?
Tom Watson, Sr., the legendary leader of IBM, reportedly said that in order for a company to become truly great, it needs religion. The kind of religion Watson was referring to is the idea that a great company needs to have core beliefs. It needs to have a unifying message that all employees adhere to. […]
Boost Your Marketing With Postcards
You probably get at least a few postcards in your mail every day. Have you noticed that you always look at the front and usually flip them over, too? Postcards are incredibly hard to resist because there’s something compelling about that small, stiff card stock. Postcards are experiencing a revival as business owners and marketers […]
Do You Have a Foot-In-The-Door Strategy?
There’s an extremely powerful strategy to grow your business called the foot-in-the-door (FITD) strategy. FITD plays on psychology to get to the sale. This strategy works well because it gets past the prospect’s natural resistance to being sold. The process starts with getting a person to agree to a small request that doesn’t take them […]
Online and Print: Like Peanut Butter and Jelly?
Some self-appointed experts proclaim there’s a vast difference between the brave new digital world and more traditional media like print. Although there are obvious differences in the way messages are delivered, fundamentally there are more similarities than it may seem. At the core, it all revolves around communication. We are still trying to communicate the […]
Connecting Your Brand With Your Customers
No business starts with the mission of becoming run of the mill and ordinary. But somewhere along the way, after the excitement wears off and the daily routines take over, some businesses seem to lose their way. Running and managing a business isn’t for the faint of heart. The daily tasks of keeping the operation […]
6 Ways to Ramp Up Your Referral Marketing
It’s no secret that one of the best ways to grow a business is through strong referrals. Whether these referrals come to you through a system you have in place or because of the solid reputation your business has built over the years, each referral is a precious gift. You have one chance to turn […]
Finding Your Next Great Employee
“To win in the marketplace you must first win in the workplace.” – Doug Conant, CEO of Campbell’s Soup Great companies need outstanding employees in order to grow. The problem is finding and retaining that caliber employee. Most small businesses don’t fully understand the process of hiring top-notch employees. “Effective organizational leadership is simple: 1. […]
6 Steps to a Referral Strategy
Referrals are one of the best ways for growing a small business, yet most companies have no formal process in place to make sure this great source for quality leads continues. Waiting for leads to fall in your lap is not a systematic referral-generation strategy! Some people feel guilty about asking for referrals because they […]