Author Archive
The Right Mindset
Many people start off the new year with high hopes and aspirations for a successful future. They dutifully set goals, make plans, state their objectives, and promise themselves that this time they’ll really stick with it. But sometimes life gets in the way and throws a curve ball (or two or three!), diverting our eyes […]
Local Marketing Tips
When people buy locally, the money spent in the community stays in the community to sustain local jobs, pay local tax dollars, and support local schools and organizations. It also promotes a family and community atmosphere. Here are a few creative ways to promote your business locally: Introduce yourself and spread the word about your […]
There is No I in This TEAM
You may be surprised to learn that Richard Branson, the famous and sometimes brash entrepreneur, when speaking about his many companies or successful ventures, rarely mentions “I” and always refers instead to “we.” Why? Because he knows that his success has been due in large part to a team, each of whom brought a […]
Be a Real Partner
Business used to be much simpler. The formula for success was to provide value, convenience, and great customer service, which in turn led to referrals that became new clients. This tried and true cycle kept the business world moving forward. Somewhere along the way, however, the rules seem to have changed, and the apple cart […]
Spice Up How You Answer Your Phone
If you’re looking for a creative way to spread the word about new products or services or to announce an exciting special or upcoming event, it may be time to reconsider how your business answers the phone. You or your receptionist can add marketing value by simply changing what is said when answering the phone. […]
Are You the One?
Are you in control of your life, or does it feel like life is tossing you around like a boat in a storm? Only one person in a hundred may look ahead, picture in their mind what they want, and set a plan to work toward their goals. The other ninety-nine may think about what […]