Archive for the ‘Putting Print to Work’ Category
A Royal Road to the Heart
A Royal Road to the Heart “The royal road to a man’s heart is to talk to him about the thing he treasures most.” Relationships are the backbone of everything we do, especially in business. Whether you intentionally network or avoid small talk like the plague, relationships are something you can’t afford to ignore. A […]
Using Continuity to Strengthen Your Branding Efforts
Your brand is a lot more than just a name or a logo. It’s the feeling that someone gets when they come into contact, any contact, with your organization. In fact, the thing that really increases engagement and drives loyalty isn’t your products or services (though, to be fair, they do help quite a bit) […]
You Don’t Demand Employee Trust. You Earn It.
Corporate culture is pretty much the key to everything in the world of business. According to a series of studies reported on by Forbes, nearly 90% of people who responded said that company culture was incredibly important for their firms. In fact, 92% said that they firmly believed that improving corporate culture would enhance the […]
Why You Should Try to Incorporate the Holidays Into Your Marketing Efforts
If it seems like more and more marketers are incorporating holiday-themed elements into their campaigns, you’re absolutely right. Though some may think this is a symptom of the commercialization of events like Thanksgiving or Christmas, it really isn’t – at least, not if you approach it from the right angle. In truth, incorporating the holidays […]
What Your Customers are Worth (and Why it Matters)
What is the value of a customer? What profit can they bring this week? This year? Over a lifetime? It may seem like a simple concept, but many small businesses have no idea what a regular customer is worth to their business. This creates two problems: Uncertainty about effective marketing. What is the number of […]
The Lessons Taught by The Movie “Office Space”
Close your eyes and picture this: On your early morning commute, you get stuck in bumper-to-bumper traffic. Your senses are bombarded with horns honking, the sound of breaks squeaking, and the pungent smell of exhaust. Your reward for making it through this mess isn’t much better. Your individual cubicle awaits, lit only by artificial lights […]
Cash Flow and Marketing: What You Need to Know
Cash flow is important in the lifespan of any business, but one of the key things to understand is that it’s about more than just “money in versus money out.” It’s a valuable look into the bigger picture of what you’re doing, and by having a handle on this aspect of your finances, you can […]
Visuals Need a True Narrative For Maximum Effectiveness
Human beings are visual learners, which is part of why visual communication is so effective (and important). Whether you’re talking about a B2C or B2B situation, marketing presentations allow your message to transcend the world of more straightforward marketing tactics and take on a whole new potential audience at the same time. Case in point: […]
Repeat Success is No Small Achievement
Arnel Pineda never imagined that he would be fronting the world-famous rock band, Journey, when he began singing American rock songs with his friends’ band as a teenager. For years his exceptional singing talent had been good enough to belt out songs with club bands doing parties, special events, contests, weddings, and regular appearances around […]
From Small Things Come Big Changes
Pierre Omidyar didn’t plan to start a mega-corporation in the late fall of 1995. In fact, all he wanted to do was get rid of some computer equipment he had laying around by selling it through a digital garage sale. However, once he realized how popular his simple web page started to become, and the […]