Archive for the ‘Putting Print to Work’ Category
Connect Creatively: Using Flyers to Engage Your Audience
When Katie launched her small-batch bakery, she knew she needed to spread the word fast—but in a way that reflected her brand’s handmade, high-quality vibe. She tried posting on social media. Some local ads. Even a few community event booths. But it wasn’t until she sent out her first creatively designed flyer that things really […]
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Connect Creatively: Using Flyers to Engage Your Audience
When Katie launched her small-batch bakery, she knew she needed to spread the word fast—but in a way that reflected her brand’s handmade, high-quality vibe. She tried posting on social media. Some local ads. Even a few community event booths. But it wasn’t until she sent out her first creatively designed flyer that things really […]
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Innovative Flyer Designs: Leveraging Technology for Impactful Marketing
Flyers have long been a staple of marketing. But in a fast-moving, tech-savvy world, today’s most effective flyers are doing more than announcing events or listing promotions—they’re connecting print with digital. If your flyer isn’t built to engage beyond the page, it might be missing its full potential. Below are some common problems with traditional […]
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Make a Statement with Flyers: 5 Things You Might Not Know About Effective Design
Flyers have been around for decades, but they’re anything but old news. In fact, when done well, they can be one of the most cost-effective and attention-grabbing tools in your marketing mix. The trick? Knowing what most people miss. Here are five flyer design strategies that often go overlooked—and how you can use them to […]
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Creating Effective Print Materials: 6 Myths That Could Be Costing You Sales
Print has long been one of the most trusted tools in the sales and marketing toolbox—and for good reason. It’s tangible, memorable, and capable of making a strong impression. But the way print performs depends entirely on how it’s used. Too often, materials like brochures, flyers, or rack cards fall short—not because print doesn’t work, […]
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Creating Effective Print Materials: 6 Myths That Could Be Costing You Sales
Print has long been one of the most trusted tools in the sales and marketing toolbox—and for good reason. It’s tangible, memorable, and capable of making a strong impression. But the way print performs depends entirely on how it’s used. Too often, materials like brochures, flyers, or rack cards fall short—not because print doesn’t work, […]
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From Flat to Folded: When to Upgrade Your Flyer Format
Flyers are reliable and efficient. But sometimes, your message deserves more than a quick glance. That’s when folds come in—not just as a design flourish, but as a practical solution. Here’s how to tell when it’s time to move beyond the basic one-sheet—and what kind of folded format fits the job. When One Panel Isn’t […]
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Why Tangible Marketing Materials Create Stronger Customer Connections
Think about the last time you received a beautifully designed invitation or a high-quality business card. You likely held onto it, maybe even pinned it to a board. That’s the power of print—it sticks. Businesses often assume that online ads, emails, and social media are the best ways to reach customers. However, studies show that […]
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From Meetings to Marketing: 5 Ways to Use Custom-Printed Folders
A well-crafted presentation can set the tone for a successful business relationship. Custom-printed folders not only organize important documents but also serve as a powerful branding tool. Research from Harvard Business Review highlights how physical marketing materials create strong emotional connections with customers, making them more likely to engage and trust a brand. When you […]
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From Meetings to Marketing: 5 Ways to Use Custom-Printed Folders
A well-crafted presentation can set the tone for a successful business relationship. Custom-printed folders not only organize important documents but also serve as a powerful branding tool. Research from Harvard Business Review highlights how physical marketing materials create strong emotional connections with customers, making them more likely to engage and trust a brand. When you […]