Archive for the ‘Putting Print to Work’ Category
Ways to Recharge for Successful Entrepreneurs
Entrepreneurs are a different lot. It takes a certain type of person to hang out there on the edge and take calculated (and sometimes not so calculated) risks. The rush of adrenaline that keeps tycoons in the sweet spot of success can wear a person out, though. The hard-charging, always-ready attitude is a unique quality […]
Taking Over: Tips for Becoming a Team Leader for an Already Established Group
Building a team is an inherently personal proposition, regardless of the industry in which you’re operating. These are people that you’ve hand-selected based on their unique strengths to come together to form a complete whole. When everyone is firing on all cylinders, a well-designed team is more than just a tool – it’s a reflection […]
Know Your Limits: Why Boundaries Are So Important When Becoming a Team Leader
One of the key things that all successful team leaders find a way to overcome is the simple human need to be liked. When you’ve finally risen in the ranks and find yourself in a position of authority, it’s natural to want everyone to see you as “the cool boss” or “the friendly boss.” While […]
Mutual Respect: The Secret Ingredient When It Comes to Managing Employees
Many business leaders are still operating under the mistaken impression that the key ingredient to managing employees involves learning how to delegate responsibility. So long as you tell the right people to complete the right tasks, your business should pretty much run itself, right? Wrong. You can’t just demand that your employees dedicate a huge […]
4 Trends Affecting Small Businesses This Year
Business owners tend to spend a lot of time searching the magic oracle (a.k.a. the internet) for answers to business growth questions. How do I get new customers? How do I get existing customers to come back? Why doesn’t my cat like me? Ok, maybe business owners don’t have issues with their cats, though the […]
Crafting Your Brand to Communicate Your Unique Sales Proposition
Simply being the best is no longer the key to improving your bottom line. Not only is it a somewhat nebulous concept that isn’t easily quantifiable, it’s become more the status quo than anything else. Everyone selling something claims to be the best. Have you ever seen someone claim to be “second-best” in their marketing? […]
When it Comes to Your Marketing Goals, Don’t Forget About Consumer Education
Whenever you begin to execute a marketing campaign, you’re usually trying to service a few key goals at the same time. One of your top priorities is most likely brand awareness – you don’t just want to get the word out about a product or service, but you’re also trying to position your company as […]
Realize the Amazing Power of Your Blog: Blogging and Social Media
Digital marketing, it’s pretty simple, right? Draft up 500+ words of amazingly educational and entertaining content, upload it onto your blog, maybe sprinkle on a little SEO magic and you’re good…right? Well, let’s just put it this way: if you have teenagers, they’re rolling their eyes at you. If you have dogs, they’re staring at […]
Innovation: What Living Outside the Box Really Means in Terms of Your Career
Gone are the days where to really make an impact in your career, you had to prove yourself to be the best little worker bee out there. While having a strong work ethic and the determination to accomplish any task that you’re given are always important regardless of the business you’re talking about, they have […]
Handling Negative Online Reviews Like a Pro
Online reviews can make or break a business. More and more often, customers are turning to sites like Yelp, Google, and Facebook to get an unbiased view of every business they use. Negative reviews are pretty much inevitable, regardless of how hard you try. Your responses, or lack thereof, can also have a dramatic effect […]