Archive for the ‘Putting Print to Work’ Category
Typography and Your Brand: How the Way Your Message Looks Affects the Way It Feels
As a marketer, a huge amount of your time is spent crafting the perfect message to really grab hold of the attention of your target audience in a way that they will be unable to break away from. The words that you’re using are so important that many people fail to pay enough attention to […]
Pro-Tips For Rocking Your Next Trade Show
If you’ve ever worked a boring booth at a trade show, you’ve most likely been the victim of the “avoiders.” Those passers-by who liken you to Medusa and refuse to look your way for fear of being turned to stone. You notice them by the way they engage actively with booth 1145, take a quick […]
Print Marketing – What Was Once Old is Now New Again
Recently, a prospective client said they wanted to get customers’ attention through non-traditional marketing using printed products. Who knew that in 2016, the printed word would be considered “non-traditional?” Non-traditional? We’re saying this about a medium that was developed back in the 1400’s by Johannes Gutenberg! While Webster’s (of dictionary fame) mind might be little […]
Google’s New Cohort Analysis
If you are already heavily into online marketing analytics, this may rapidly become one of your more valuable marketing analysis tools. If you are a newbie to marketing analysis and are not yet familiar with Google’s new tool, here is some help in understanding what it is all about. First of all, cohort analysis is […]
Employee Engagement: The Most Important Aspect of Your Business You’re Not Paying Enough Attention To
As a marketing professional, one of the core qualities that drives success in nearly everything that you do ultimately comes down to creativity. The employees that you’ve hired have to be free to let their creative juices run wild, turning in the types of materials that establish a direct link with your target audience in […]
Email Marketing: Is it Right for Your Small Business?
Any kind of marketing in an economy that is still sluggishly recovering is not easy. But if you think marketing a profitable business is tough, imagine how hard it is for a non-profit that is completely dependent on donations. Dreams4Kids is one such non-profit that succeeds primarily with email marketing. Their motto is “replacing charity […]
From Puce to Cerulean – What Your Brand Colors Say to Your Customers
Do you ever wonder why so many fast food restaurants use red in their logos? Or why so many hospitals and healthcare organizations use the color blue in their logos? This phenomenon is hardly random. Psychologists have spent years studying colorsâ effect on human behavior, and you can be sure that the results are worth […]
Brand Awareness: Becoming Another Kleenex
In today’s world of marketing, if you are not marketing online, you are missing a very big boat. Marketing is now a science with logistics and parameters that were largely unheard of just a few years ago. However, that is not the case with the notion of brand awareness. The auto industry was probably the […]
Judging a Book by itsâ Cover â How People Choose Products Based on Packaging
Kids and cats seem to have this well figured out. Weâve all seen or experienced first-hand the joy that kids and cats take in taking an âordinary boxâ and making that product packaging into the most exciting plaything of all time. What they are instinctively telling us, without truly understanding for themselves, is this: if […]
Get Your Business Headed in the Right Direction in 2016
The new year is a time of many things. Oftentimes, people look at it as a way to get a “fresh start” in their personal lives and work towards the goals they may have lost sight of in the previous year. The same concept can hold true for the world of business, but only if […]