Archive for the ‘Putting Print to Work’ Category
Buyer Personas: What They Are, Why You Need Them, and What Should You Do About It
In marketing, one of the most important terms that you need to keep in mind at all times is “focus.” In order to run a successfully executed campaign, you need to remove as much of the superfluous noise from your materials as possible and boil it down to the core essentials. You can’t appeal to […]
Inspiraiton from Acts of Courage
As American actor and social icon John Wayne said, “Courage is being scared to death â¦and saddling up anyway.” Observed acts of courage are nourishing to the spirit and inspiring to all of us. In business, this is just as true and important as it is anywhere else. Three company leaders who went above and […]
Put Your Core Values on Display Through Marketing
The core values that you’ve dictated for your business play an important role in just about every decision that you make. What many people fail to realize is that they need to play an important role in your marketing, too. Marketing isn’t just about communicating what services you provide or what products you offer, but […]
Creative Examples of What You Can Do With a Well-Placed QR Code
In today’s world, one of the single best opportunities that you have to leverage the power of both digital and print campaigns at the same time is with a well-placed QR code. Short for “quick response code,” a QR code operates on the same basic concept as a barcode, but can be used to accomplish […]
Constructive Criticism: Why Direct Customer Feedback is Better Than Surveys and How It Can Help Propel Your Business Forward
Constructive criticism is always important, regardless of the type of business you’re running. It’s one of the single best ways to not only identify areas where you and your team truly excel, but more importantly, identify things that you could be doing better that you might not be otherwise unaware of. The key word in […]
From Dreaming to Succeeding
Norman Vincent Peale’s famous book, “The Power of Positive Thinking,” may not have been the first such motivational book, but it certainly achieved fame as one of the most popular and enduring testaments to a positive attitude. As Peale put it, “Change your thoughts and you change your world.” If one person’s life can illustrate […]
Signs That It May Be Time to Change Your Brand
As you enter the world of business, you’re told time and again that your brand is essentially everything. It’s the first encounter that most customers have with your organization and it’s your connection to those people, particularly when it comes to establishing the type of meaningful and long-lasting relationship you need to survive. While all […]
Mistakes as Vehicles to Success
Accidents and mistakes have given us many advantages that otherwise might have never come about. In fact, experimental accidents have been responsible for many of our scientific and medical advances over the past few centuries. The business world has also learned to take mistakes and failures to heart as learning experiences rather than obstacles. Our […]
Guest Blogging: Fully Understanding This Marketing Best Practice
Running a marketing blog as a part of a marketing campaign is practically a requirement in today’s modern world – particularly as Google changes the very foundation of what SEO stands for on a regular basis. One of the many things that Google looks for when ranking sites is how frequently they’re updated. A steady […]
Learning True Humility
True humility comes from a rejection of its opposites (pridefulness and arrogance), along with nurturing of acceptance, listening instead of speaking, and focusing more on another person than on yourself. That meaning was expressed beautifully by the ancient philosopher Confucius, with: “Humility is the solid foundation of all virtues.” One of the most popular films […]