Archive for the ‘Putting Print to Work’ Category
From Thank You to Sale: Using Print to Build Customer Loyalty
Winning a customer is hard work. Keeping that customer is where real growth happens. Research shows it can cost up to five times more to acquire a new customer than to retain an existing one (Harvard Business Review). Yet too often, businesses focus on chasing the next lead while overlooking the ones they already have. […]
5 Tips for Designing Holiday Print That Doesn’t Look Like Everyone Else’s
By the time December hits, mailboxes are overflowing with red-and-green cards and “Season’s Greetings” messages. Most are polite, predictable, and forgettable. If you’re going to spend the time and money on holiday print, why not create something people actually keep? The good news: you don’t need a huge budget or months of planning. A few […]
5 Tips for Designing Holiday Print That Doesn’t Look Like Everyone Else’s
By the time December hits, mailboxes are overflowing with red-and-green cards and “Season’s Greetings” messages. Most are polite, predictable, and forgettable. If you’re going to spend the time and money on holiday print, why not create something people actually keep? The good news: you don’t need a huge budget or months of planning. A few […]
How Print Turns Holiday Gratitude Into Lasting Loyalty
This time of year, gratitude means more than another inbox greeting. In November and December, your customers’ email is flooded with promotions, reminders, and automated holiday wishes. The risk? Your “thank you” disappears with a click. Print tells a different story. A card on the counter or a postcard on the fridge carries presence. It […]
Real Examples, Real Impact: Print Projects That Wowed Their Recipients
By the time November rolls around, it’s easy to think you’ve missed your shot at holiday print. Maybe you’re swamped with year-end projects, or you’ve been telling yourself there’s no way you can pull something meaningful together in time. But here’s the good news: you can. Some of the most memorable holiday print campaigns aren’t […]
Real Examples, Real Impact: Print Projects That Wowed Their Recipients
By the time November rolls around, it’s easy to think you’ve missed your shot at holiday print. Maybe you’re swamped with year-end projects, or you’ve been telling yourself there’s no way you can pull something meaningful together in time. But here’s the good news: you can. Some of the most memorable holiday print campaigns aren’t […]
Print Marketing Fails: 5 Common Mistakes to Avoid (And How to Fix Them)
You invest in design, printing, and mailing… but when the results roll in, nothing happens. No calls. No new orders. Just silence. If you’ve ever wondered why your print campaign flopped, this blog will help! Most businesses make the same five mistakes that quietly kill response rates and waste budget. The good news? Each of […]
Print Marketing Fails: 5 Common Mistakes to Avoid (And How to Fix Them)
You invest in design, printing, and mailing… but when the results roll in, nothing happens. No calls. No new orders. Just silence. If you’ve ever wondered why your print campaign flopped, this blog will help! Most businesses make the same five mistakes that quietly kill response rates and waste budget. The good news? Each of […]
Innovative Design and Printing Techniques for Rack Cards
Rack cards are often tucked into lobbies, counters, and event displays. With so many competing for attention, the challenge isn’t just being there, it’s being noticed. Innovation in design and printing can turn an ordinary rack card into a piece people stop, pick up, and remember. Here are five forward-looking techniques that are reshaping how […]
Empowering Your Team with Effective Marketing Tools
Welcome to Training 101: How to Arm Your Team for Success(Warning: This is not your typical dry employee manual. Coffee optional, enthusiasm required.) Chapter 1: The Right Tools = Superpowers Imagine sending your sales team into the world without brochures, rack cards, or business cards. I t’s like asking a superhero to show up without […]