Archive for the ‘Putting Print to Work’ Category
Marketing Lessons from Shel Silverstein
Shel Silverstein has taught generations of children lessons about life from his books of fun and goofy poems. People of all ages can appreciate his wit and what he has to say. As adults, it’s easy to forget all those valuable words, but Shel Silverstein also has a number of lessons he can teach us […]
3 Key Marketing Trends to Add to Your Strategy for the New Year
Like many business leaders, you realize that digital marketing is here to stay. But you also know the marketing landscape is changing rapidly, which means that 2015 will bring many new ideas and necessities. As you look back on your past year’s marketing and start developing plans for the year ahead, now is the perfect […]
What Politicians Can Teach Us About Audiences
The midterm elections may have wrapped up just a few weeks ago, but many are already turning their attention to 2016 and who may or may not make a run. In living rooms across America, people are letting out a collective sigh, knowing that when the next political season begins, they’ll be bombarded once again […]
5 Tips for Developing Content That Will Resonate With Your Audience
When developing content for your website and marketing materials, you want to create pieces that will resonate with your audience. This will encourage them to read what you’ve produced, share it on social media and with friends, and — most importantly — remember what you said. Strong content will enhance brand loyalty and improve the […]
What We Can Learn From Children Learning to Play Together
Imagine a preschool classroom filled with three- and four-year-old kids, each eager to play with a certain toy firetruck. The disagreements over whose turn it is quickly draw the attention of the teacher, who is immediately inundated with different versions of the story. According to one student, it’s her turn because one of the little […]
5 Metrics You Should Measure in Every Marketing Campaign
Measuring your marketing campaigns is the best way to determine the success of your efforts. Without accurate measurements, it’s easy to be misled by regular market fluctuations or emotions. A few key areas can help you gain important insights into how your campaigns are performing and where they can be improved. Here are five metrics […]
What We Can Learn From Writing Holiday Wish Lists
As the holiday season approaches, children across the country will sit down with paper and crayon in hand to spell out exactly what they hope to get during the upcoming festivities. This year, Frozen-themed toys are likely to top many lists, as are the latest video games, some popular action figures, and other toys that […]
How Much Personality Should You Add to Your Company Blog?
Many businesses struggle with the value of adding personality to their professional blogs. You might have heard that customers like to get to know the people behind the company brand to help build those crucial relationships, but you’ve also heard that blogs are supposed to be centered around building value for your customers. How are […]
How to Fix Your Call To Action
Your call to action, or CTA, is easily one of the most important parts of your website. It’s where you find new leads and convince your audience you offer something worth exploring. Whether your CTA invites people to sign up for a newsletter or download your latest ebook, all CTAs are not created the same. […]
Finding Your Crowd… On Social Media
Imagine you just moved to a new area. It’s a small city with a bustling population. The local college attracts many young adults to the city, especially on the weekends, while local businesses ensure the professional crowd is also well represented. Being new to the area, you want to find a place to go for […]