Archive for the ‘Putting Print to Work’ Category
Branding on a Budget: Four Steps for Brand Consistency
All companies can benefit from developing a consistent brand image. The brand definition and features may encompass everything from logos to color palettes to fonts, but it must be maintained consistently across marketing collateral, presentations, correspondence, and proposals. Your brand image may even influence your office décor, if you have logos or product photos as […]
Preparing a Sales and Marketing Plan for 2014
As the year draws to a close, many companies are preparing to review and develop their marketing plans for 2014. A solid marketing plan will articulate a vision for the company in the new year, including how the group is going to expand and what the revenue goals should be. Developing a solid plan requires […]
Understanding Authority: The Milgram Experiment
Back in the 1960s, Dr. Stanley Milgram conducted an experiment which was to become known as “The Milgram Experiment.” Dr. Milgram wanted to find out why so many people in Nazi Germany followed the orders of Hitler’s regime with seemingly little questioning. He surmised that either the whole country was evil or that something else […]
Why You Need to Call Your Leads Right Away… or Don’t Even Bother
In today’s ultra-competitive business landscape, your company is likely spending a good deal of money to generate leads and prospects for your products and services. Hopefully, these efforts are generating quality leads for your business. But what happens once those leads do contact you? You already know how important it is to follow up with […]
Does Your Advertising Have a Goal?
You know all about the importance of setting personal and business goals, but what about setting goals for your advertising? Such goals are also important to the success of your sales and marketing efforts. The three traditional goals of advertising are to inform, persuade, and remind. However, you should add one more goal to that […]
An Important Business Lesson from an 8-Year-Old Girl
There’s something undeniably different about this time of year — an almost palatable sense of wonder, excitement, joy, and possibility not always seen in our everyday routine. Amid the hustle and bustle of shopping, planning, and reconnecting with family and friends, we often find ourselves thinking back to seasons past — and forward to the […]
Community Care Marketing
If your business is looking for a creative way to increase name recognition and drive business, while at the same time giving back to your community and contributing to the common good, here are a few rewarding ideas to try: Distribute exclusive coupons for customers who bring a canned food donation to support the local […]
Using the Law of Reciprocity to Advance Your Business
In social psychology, reciprocity refers to the natural human tendency to want to return a favor — to give back after someone has shown generosity to you. You’ve no doubt experienced such times in your own life, when you’ve felt such a sense of appreciation for a kindness done that you felt inclined to respond […]
About Your Copy
Before we start, let’s get one thing clear. This post is not about the copies we make for you on our copy machines. It’s about the copy (text) that appears on your website and in your promotional materials. No matter what type of business you run, copy affects every part of your business. It’s the […]
5 Ways to Make More Money Simply by Using Your Time Well
We entrepreneurs want to do everything personally. This often includes menial tasks that can cost us money. Sure, we get the satisfaction of doing it ourselves, but that satisfaction comes at the cost of profit. Broken faucet? We’re on the job! But the time spent fixing that plumbing is time we didn’t spend on the […]