Archive for the ‘Putting Print to Work’ Category
Increase Sales Through Holiday Promotions
One of the toughest parts of marketing and advertising is discovering creative, new ways to promote your business. It can be hard and frustrating work. One way to tackle this problem is to look for reasons to run a promotional campaign. Holiday promotions are a great example of this strategy at work. Holidays are a […]
Be the Expert Your Customers Need
Many businesses thrive on the expertise of their owners, operators, or managers. This is particularly true of small businesses, especially service businesses. A great way to increase your business volume and increase the perceived value of your products and services is to communicate your expertise within your community. What Is Content Marketing? A lot of […]
The One Important Lesson From Harry Potter
J.K. Rowling is the British author of the popular Harry Potter fantasy book series. A net worth of more than a billion dollars makes her one of the richest women in Great Britain (richer than the Queen!). In a recent interview, Rowling revealed an interesting fact about the series. She was rejected 12 times by […]
Is Guerrilla Marketing Dead?
You may think guerrilla marketing is dead, but really it’s evolved with the times. If you haven’t done the same, then you need to take a leap forward to get the most impact from your marketing dollars. What is Guerrilla Marketing? Jay Conrad Levinson coined the term guerrilla marketing in 1984 with the release of […]
Direct Mail Is Alive and Well, Thank You
Marketing fads come and go. Marketers today have a bewildering array of choices never seen before. Consequently, busy business owners don’t always know who to listen to in order to find what is working most effectively right now. Everyone can claim their systems and tools are the secret to a never-ending stream of prospects and […]
Be Your Business
Every business would like to grow sales and profits. The future of the business and the livelihood of its employees depend on it. So, as business owners, we go to networking events, make phone calls, send out mailers, and even spend time on social media. Yet growing the business is never as easy or simple […]
Marketing Is Just the First Step
The secret to increasing sales is simply to increase the marketing of your products and services. Or is it? There’s one other critical part of the puzzle that needs to be addressed in order to grow a business. Without this, all the marketing in the world won’t help. Marketing done correctly with channels like direct […]
Give Them Something They Can Believe In
In an increasingly noisy world, people are looking for businesses to believe in. The business world is filled with hype, over-commercialization, and marketing nobody can believe. Fortunately, there’s one simple, yet overlooked way your business can stand apart from the muddled masses: by having a strong company vision statement. A strong vision statement isn’t just […]
Beating Your Competitors Using Non-Conventional Marketing Tactics
If you’re a small business, you have a noise problem. There are so many ads out there that your potential customers just block them all out. This means that most marketing campaigns are just a visual form of white noise that people instinctively ignore. So your have to find a way to stand out and […]
5 Words That Can Change Your Business
Behind the scenes of your business, you make products or deliver services. But on the front lines, where interactions with customers occur, you have to deliver more than that in order to have a dynamically growing company. You must deliver a promise and hope. The promise revolves around the benefits your actual products and services […]