Archive for April, 2013
Content Marketing: An Age-Old Strategy that Still Works Today
Content marketing has become one of the buzzwords in the business marketing world. Many claim this is a new way to market. That is not correct. Providing valuable content to lure prospects and visitors has been around for a while. The distribution channels for this content may have expanded recently, but the strategy has been […]
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The One Radio Station You Should Tune To
There’s a radio station you may have never heard of, but it’s one you need to tune into each and every day if you really want to grow your business. It’s called WIIFM, and it stands for “What’s In It For Me.” Yes, this is a fictional radio station, and yes, it’s a bit cheeky, […]
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How to Make Marketing and Sales Work Together Like Peanut Butter and Jelly
Marketing is about telling your story. Sales is about having conversations. From the point of view of marketing, every single business is unique. No two are exactly alike. The mistake occurs when everyone in the industry looks at what others are doing and copies it. The story is no longer unique. To sell more and […]
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Increase Your Facebook Following
Even though Facebook has more than one billion active monthly users, many businesses still aren’t using it to its full potential. Here are a few easy ways to use Facebook to increase exposure, communicate with customers, and grow your business: Offer Facebook fan-only specials that are promoted to fans who currently “like” your page. Encourage […]
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Why You Need a Competitive Advantage
A successful business follows one core marketing concept: “Find a need and fulfill it.” However, there may be many players offering similar services and products in your field. This is where having a competitive advantage can lead you to the top. To be in the top 10% of your field, you need more than just […]
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Innovate, Don’t Imitate
One of the most effective ways to keep a competitive edge is to think like a prospective customer and compare your business frequently to your competition. What does your competitor offer that your business does not? While it’s helpful to stay informed of what your competition is doing, you should avoid copying their ideas. Rather, […]
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Email versus Direct Mail Marketing: Which Works Better?
As more businesses and marketers have turned to email marketing, it is fair to wonder if direct mail marketing still works as effectively as it once did. Email marketing is a good way to stay in touch with customers and prospects. Just like social media marketing, it has its place in the marketing mix. However, […]