What Your Customers are Worth (and Why it Matters)
Written by: admin on December 12, 2017 @ 1:22 pm
What is the value of a customer? What profit can they bring this week? This year? Over a lifetime? It may seem like a simple concept, but many small businesses have no idea what a regular customer is worth to their business. This creates two problems: Uncertainty about effective marketing. What is the number of […]
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The Lessons Taught by The Movie “Office Space”
Written by: admin on December 8, 2017 @ 1:41 pm
Close your eyes and picture this: On your early morning commute, you get stuck in bumper-to-bumper traffic. Your senses are bombarded with horns honking, the sound of breaks squeaking, and the pungent smell of exhaust. Your reward for making it through this mess isn’t much better. Your individual cubicle awaits, lit only by artificial lights […]
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Cash Flow and Marketing: What You Need to Know
Written by: admin on December 5, 2017 @ 1:57 pm
Cash flow is important in the lifespan of any business, but one of the key things to understand is that it’s about more than just “money in versus money out.” It’s a valuable look into the bigger picture of what you’re doing, and by having a handle on this aspect of your finances, you can […]
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Visuals Need a True Narrative For Maximum Effectiveness
Written by: admin on December 1, 2017 @ 5:53 pm
Human beings are visual learners, which is part of why visual communication is so effective (and important). Whether you’re talking about a B2C or B2B situation, marketing presentations allow your message to transcend the world of more straightforward marketing tactics and take on a whole new potential audience at the same time. Case in point: […]
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Repeat Success is No Small Achievement
Written by: admin on November 28, 2017 @ 1:59 pm
Arnel Pineda never imagined that he would be fronting the world-famous rock band, Journey, when he began singing American rock songs with his friends’ band as a teenager. For years his exceptional singing talent had been good enough to belt out songs with club bands doing parties, special events, contests, weddings, and regular appearances around […]
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From Small Things Come Big Changes
Written by: admin on November 24, 2017 @ 2:38 pm
Pierre Omidyar didn’t plan to start a mega-corporation in the late fall of 1995. In fact, all he wanted to do was get rid of some computer equipment he had laying around by selling it through a digital garage sale. However, once he realized how popular his simple web page started to become, and the […]
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Making Philanthropy the Family Business
Written by: admin on November 21, 2017 @ 3:09 pm
If you ask the owners of many large, family-owned businesses what keeps everyone together, you may notice a trend: philanthropy. Helping others truly does run in the family, and multigenerational businesses are in a unique position to pass along not just the business perspective needed to be successful, but also how to have a positive […]
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Healthy Employees Are Productive Employees: Why to Incentivize Health at Work
Written by: admin on November 14, 2017 @ 12:58 pm
Productivity really is the secret to everything in terms of your business’ success. Happier employees tend to be more productive, which is why it is essential that you focus on things like corporate culture and team-building exercises whenever the opportunity arises. Many people don’t realize, however, that this is only one small part of a […]
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Ways to Protect Your Brand in the Real-Time Information Age
Written by: admin on November 3, 2017 @ 2:59 pm
A brand is more than just a company logo, and it’s bigger than any one particular product or service. Instead, it’s the feeling that people get when they think about your company. It’s what goes into the instinct they have regarding whether or not to make a purchase. A brand is also massively important in […]
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