Listing older posts

Why Establishing Your Brand as an Authority is a Top Goal

Written by: on March 23, 2018 @ 3:29 pm

With every piece of marketing collateral you create, you’re essentially trying to accomplish two key goals. Yes, you’re always trying to inform members of your audience about the products or services that you offer – or the ones that you’re about to launch. But at the same time, you need to do something much more [...]

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The Magic of Dialogue

Written by: on March 20, 2018 @ 1:27 pm

Who doesn’t love a great conversation? There’s something compelling about swapping stories, sharing hurts, and multiplying joys as we connect together each day. Companies are finding the catalyst to true connection often comes through listening. Marketing and editorial strategists Michelle Horowitz and Kendall Meade believed so strongly in conversation that they launched an entire online [...]

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Women Leadership Matters in Business

Written by: on March 16, 2018 @ 6:17 pm

There are plenty of lists in business and the news. However, they frequently only represent one half of the human race with men. The fact is, women can be just as tremendous as business leaders, and they are showing their capability daily. Here are five women we all can take a lesson from in how [...]

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7 Reasons Why Data is Important for Your Business

Written by: on March 13, 2018 @ 1:32 pm

In 1854, the idea of clean sanitation in London was generally non-existent in the urban setting. There was no such thing as running water; average people had to get their water supply daily from a local street hand pump. As a result, pests and disease spread quickly, which was the case with a cholera outbreak [...]

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How to Lead by Example

Written by: on March 9, 2018 @ 1:53 pm

As a leader, the people you supervise watch your every move. To gain their confidence and trust you must provide an example they will want to follow. You could lead via a system of punishments and coercion, of course, if accelerating turnover is your hobby. But motivating them positively is a much better way to [...]

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A Single Red Feather

Written by: on March 6, 2018 @ 1:51 pm

It was a brilliant start to a lasting legacy. Conference organizers work hard to stage successful events, helping worldwide professionals network in meaningful ways, with long-lasting benefits. One international conference intentionally introduced certain attendees online before their event. But there was a problem. How would this cohort take their connection offline in a sea of [...]

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The Best Employee Benefit

Written by: on March 2, 2018 @ 1:26 pm

“Quality is much better than quantity. One home run is much better than two doubles.” – Steve Jobs The Best Employee Benefit Work is life, and life is work. While most people wouldn’t say work defines them, employment certainly influences the pleasure or pain we experience. The average individual will spend more than 90,000 hours [...]

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Sticky & Sour: The Next Step After a Bad First Impression

Written by: on February 27, 2018 @ 1:08 pm

What are some of your most awkward professional blunders? In a recent social psychology article, Heidi Grant Halvorson shared the story of her friend Gordon and his job interview at a prestigious university: During his campus visit, Gordon was dining with a senior faculty member named Bob. As they ate, Bob commented on the quality [...]

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You Shouldn’t Fear Your Competitors. You Should Learn From Them.

Written by: on February 23, 2018 @ 3:35 pm

As is true in most industries, there are days where it probably seems like every time you turn around you’ve got some new competitor to deal with. Your market space was already a tight one – now you’ve got to worry just as much about the companies that are vying for the same market as [...]

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