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AR, VR, and Other Ways to Use Technology in a Print Campaign

Written by: on May 19, 2017 @ 2:15 pm

From the affordable headsets that take users into another setting or world via virtual reality to games like Pok?mon Go and even children’s coloring pages, technology is impacting the way we live and seek out entertainment. It may seem like virtual or augmented reality is firmly fixed in the digital world (and therefore of no [...]

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Catogories: Putting Print to Work
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What You Need to Know About Color in Design

Written by: on May 16, 2017 @ 2:04 pm

In a recent study conducted by KissMetrics.com, visual appearance and color ranked more important to consumers than just about everything else when viewing marketing materials. In fact, ninety-three percent of people who responded to the survey said that visual appearance (which color is a part of) was the most important factor they used when making [...]

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Catogories: Putting Print to Work
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Business Cards: Why They’re Still an Important Marketing Tool in the Digital World

Written by: on May 12, 2017 @ 2:57 pm

With all of the talk about the importance of properly marketing your product or service, it’s important not to overlook the most valuable commodity of all: yourself. As much as that beautiful-looking flyer attracts the right type of attention for your product, a business card is designed to do the same for both your professional [...]

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Catogories: Putting Print to Work
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How to Live Your Passion in Any Profession

Written by: on May 9, 2017 @ 12:39 pm

We all want to live a purposeful life. Some individuals are lucky enough to be in a professional role that allows them to live out their passion through their profession. Even if you aren’t able to make money while at the same time living your passion, you can still integrate your passion in your current [...]

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Avoid These Common Print Marketing Mistakes for Visually Compelling Content

Written by: on May 5, 2017 @ 12:17 pm

Compelling images are the perfect way to attract attention and create an emotional connection with your customers and prospects. Avoid these common mistakes as you design newer and richer content moving forward. Mistake #1: You Didn’t Keep It Simple Why do you think audiences have gravitated towards visual print marketing content over the last few [...]

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Catogories: Putting Print to Work
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Learning to Listen: The Hard Way

Written by: on May 2, 2017 @ 1:05 pm

In the 70s, Italian aid worker Ernesto Serelli learned to listen to clients the hard way. His amusing tale of how he “helped” a village in Africa grow tomatoes, only to see the harvest consumed in a single night by the local hippos, is a powerful and popular TED talk. While you won’t want to [...]

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Catogories: Putting Print to Work
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Make Customer Loyalty a Bigger Part of Your Marketing Efforts

Written by: on April 28, 2017 @ 12:53 pm

In the early days of your business, the goal of your marketing program was essentially a singular one: you tried to get your product or service in front of as many eyes as you possibly could. Once you’ve established yourself, however, it’s time to switch gears a little. According to most studies, it’s between five [...]

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Catogories: Putting Print to Work
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Don’t Fear Your Marketing Competitors. Learn From Them

Written by: on April 25, 2017 @ 1:22 pm

Regardless of the products you’re trying to market, the audience you’re trying to cater to, or the industry you happen to be operating in, all businesses face competition. This is just a fact of life. But it’s important to realize that a competitor isn’t just another company that is trying to go after the same [...]

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Leadership Sometimes Means Showing You’re Human

Written by: on April 21, 2017 @ 3:08 pm

Mary Barra, the CEO of General Motors, has seen her share of tough times. She took on the CEO mantle as one of the first female company leaders in the auto industry, only to get slapped with a faulty auto ignition switch recall. Barra had already done her time in the trenches while going through [...]

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